New Shopify button builds local taxes/duties into your product prices

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Happy Monday, 10,000+ Shopify rockstars!

As usual, your weekly dose of ecommerce insights specially written by me (Ada) to boost your store's sales by at least 1% this week.

Here is what is inside today's edition:

• Shopify Managed Markets now hides duties inside the product price.

• You probably have too many Meta campaigns.

• Audit your Meta campaign structure in 60 minutes.

• Portable Air Conditioners

Let's get into it.

Shopify Just Removed a Major Friction Point for International Sales

Earlier this month, we reported that the EU’s version of de minimis kicked off on the 1st of July. Add this to all the little individual regional taxes around the world, and losing customers becomes a piece of cake.

The customer sees one price on your product page, gets to checkout, then suddenly customs duties and import taxes appear. For many shoppers, that's where the purchase ends.

Shopify Managed Markets (above) now solves that by automatically building duties, import taxes, currency conversion, and cross-border fees into the product price international customers see from the start. The price they see is the price they pay.

Even better, Shopify guarantees those duty and tax estimates. If customs charges more than expected, Shopify covers the difference, not you or your customer. Your payout also stays consistent because those international costs are handled within the final price instead of eating into your margins.

For merchants selling across borders, this is more than a pricing update. It removes one of the biggest reasons customers abandon checkout.

Your growth team woke up to a briefing they didn't ask for.

Monday 7am. Three messages in #growth.

Stripe revenue by channel, Meta and Google spend reconciled against GA4, Klaviyo flow performance, Shopify AOV by source. Posted by Viktor at 6am.

The campaign brief he wrote sits in #campaigns. Brand monitoring scrape runs every six hours. Competitor pricing update lands every Friday.

Your media buyer, content lead, and CMO open Slack to the same prepared room. 3,000+ integrations including every ad platform, CDP, and CMS you run.

"Viktor is like the most capable all-round colleague you can imagine." Sam, CEO, Givr.

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Growth Hack: You Probably Have Too Many Meta Campaigns

More campaigns do not automatically mean better results.

A media buyer recently shared how a brand spending across nine different Meta campaigns consolidated everything into a single Campaign Budget Optimisation (CBO) campaign. Instead of hurting performance, cost per conversion dropped while spend scaled significantly.

The reason is simple. When multiple campaigns target similar audiences, they often compete against each other. That splits your data and makes it harder for Meta's algorithm to learn what works. A more consolidated account gives the system stronger signals and usually performs more efficiently.

This will not suit every store. If you have very different product categories, small budgets, or need strict control over where spend goes, separate campaigns can still make sense. But if your campaigns are chasing the same audience with the same objective, it may be worth simplifying.

The biggest win is not just better optimisation. It is getting back the time you were spending managing campaigns so you can focus on creative, offers, landing pages, and everything else that actually grows the business.

Challenge: Audit Your Campaign Structure This Week

Step 1 (20 mins): Open Meta Ads Manager and list every active campaign. Note the objective and audience for each one.

Step 2 (20 mins): Highlight campaigns targeting similar audiences with the same objective. These are your consolidation candidates.

Step 3 (20 mins): Choose one group of overlapping campaigns and plan a simple CBO test. Let it run for two weeks before comparing results.

Trend: Portable Air Conditioners

Search interest for portable air conditioners peaks at index 82 in July, the highest recorded level, and it is not hard to see why. Hotter summers, more people working from home, and millions of renters who cannot install permanent AC units have turned portable cooling into a fast-growing category. Buyers want something they can set up quickly, move between rooms, and take with them when they relocate.

How you can tap into this trend:

1. Sell convenience, not cooling. Your customer is not buying an air conditioner. They are trying to sleep through a heatwave, stay comfortable while working from home, or cool a rented apartment without drilling holes in the wall. Build your messaging around those everyday situations.

2. Bundle around the room. Pair portable air conditioners with blackout curtains, desk fans, cooling pillows, or air purifiers to increase average order value while helping customers solve the whole problem.

3. Show it in action. One of the biggest buying hesitations is wondering whether a portable unit actually works. Short videos showing how quickly it cools a real room will do more for conversions than another product photo.

Till next Monday,

Ada