Your products can now be "Google Lensed' inside YouTube Shorts - make the most of it.

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Happy Monday from on-and-off sunny Essex !

Ada here, with more growth tips to fuel your store this week.

Here’s what’s inside:

• Industry Update: Google Lens Comes to YouTube Shorts

• Growth Hack: UGC Not Converting? You’re Probably Showing It Wrong

• Weekly Challenge: One production team for all your UGC ads

• Trending Product

P.S: Based on your feedback, we may turn Wednesday’s media opportunity edition into a tailored newsletter. This means that every Wednesday, you’ll only get a list of media opportunities relevant to your niche (and nothing else!).

However, we’ll ask for a small $10/mo sub to cover the cost of curate these just for you. If you have any questions or suggestions for the newsletter, please feel free to email them to [email protected] - I read/reply to every suggestion!

Google Lens in Shorts = Scrollable Search + Shoppable Video

Google just dropped a visual search power-up for YouTube Shorts. It basically lets your customers find your products without leaving the Shorts interface.

Here’s how it works:

• Pause any Short

• Tap “Lens”

• Circle or tap anything you see (shoes, snacks, sunglasses... whatever)

• Get instant info right above the video

They can use it to find your products, ID landmarks, translate captions, etc.

For your brand, this means:

• The background of your product video (aka your retail premises) can now drive search traffic

• Your packaging, your location, your vibe…it’s all clickable

• Shorts are now more than entertainment…they’re entry points

Take note:
If you’re using YouTube Shopping affiliate tags, Lens won’t work on your video. There’s no visual search for monetized content, so you'll have to choose between visibility and monetization (for now).

🎯 Pro tip: Start thinking in “searchable frames.” Add unique product colors, custom fonts, or recognizable settings that people will want to tap on.

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UGC not converting? Get back to creative basics

I recently saw a cool video breakdown of simple loofah sponge video that went viral with a 54% hook rate.

• It opened with a loofah getting sliced in 2 seconds

• Used a full real family in the bathroom

• Featured messy hair, bathrobes, wet floors (aka real life)

Here’s how you can replicate this

• Start mid-action

• Lean into chaos (real reactions > voiceovers)

• Use real settings (messy countertops, pets in the background, bad lighting = gold)

If it looks too perfect, your customer scrolls. 😴 (Here’s the full video breakdown btw)

Weekly Challenge: Get you UGC creation process down to a fine art

If optimizing UGCs is the bane of your existence, use this week to free up hours of your time for more strategic tasks.

Use Design Pickle to hire a full design squad + system to turnaround creatives in 1- 3 days… for less than the cost of one full-time designer.

1 minute to subscribe = hours back

Trending Product: The TRTL Pillow

This scarf-shaped travel pillow has gotten really popular in the last 4 years… with not signs of stopping

It’s basically a pillow that wraps around your neck like a scarf. It’s also Velcro-secured with internal support system

One brand is doing $1.1M+/mo with this product on Amazon alone.

How to ride this trend if you’re in the travel/lifestyle:

• Launch bundles: “Jet Lag Survival Kit” (think: travel pillow + eye mask + face mist)

• Shoot chaotic plane UGC with a snoring seatmate and a TRTL pillow in frame

• Use “TikTok made me buy it” as your hook and watch the clicks roll in

Tip: Try a hard test-launch on Amazon. Use Stack Influence to find Amazon influencers ready to get you quick results!

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Leading brands like Magic Spoon, Unilever, and MaryRuth Organics already rely on Stack Influence to achieve impressive sales growth, enhance brand visibility, and build genuine connections with customers. Fully automated management means effortless campaigns, giving you complete control without lifting a finger. Boost your listings, increase external traffic, and own full rights to impactful influencer-generated images and videos.

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Bonus points if you sell anything in beauty, wellness, or comfort. The “couch-to-plane” lifestyle is trending HARD.

That’s all, folks!

Catch you later, Ada