Your email list is the only thing you own. Here is why that matters more than ever.

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Hope your weeks is off to a good start, 10,000+ unstoppable Shopify builders!

Ada here, with your weekly dose of ecommerce insights designed to boost your store's sales by at least 1% this week.

Here is what is inside today's edition:

• Industry: Shopify now does email, SMS, and WhatsApp in one place.

• Growth Hack: Where your next customers are coming from, and what to do about it.

• Weekly Challenge: Audit your email capture in 60 minutes.

• Trend: 500Hz Monitors

Let's get into it.

Shopify Messaging Now Handles Email, SMS, and WhatsApp Together

If you are currently paying for separate tools to manage email, SMS, and WhatsApp marketing, Shopify Messaging now brings all three into one place inside your admin.

You can build campaigns across all three channels, use Sidekick to personalise emails to match your brand voice, set up automations, and track click-through rates and conversions without leaving Shopify. Your first 10,000 emails per month are free. Beyond that, pricing starts at $1 per 1,000 emails.

Merchants who have already switched say it works well as a replacement for Mailchimp and basic Klaviyo plans. The reporting is still maturing based on early reviews, but for stores that want simplicity and fewer tools to manage, this closes a real gap without adding cost.

Growth Hack: Your Next Customers Are Starting Their Journey Somewhere New

Go and check where your last ten customers first discovered your brand. If even one or two mention ChatGPT, Perplexity, or another AI assistant, that's worth paying attention to.

More shoppers are starting their buying journey inside AI tools instead of Google. If your brand shows up, you're in the conversation. If it doesn't, you may never get considered in the first place.

That's exactly why your email list matters even more now.

Algorithms change. AI recommendations change. But once someone joins your email list, you own that relationship.

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Challenge: Audit Your Email Capture in 60 Minutes

Step 1 (20 mins): Open your store in an incognito window and experience it as a first-time visitor. How long does your pop-up take to appear? What is the offer? Would you hand over your email address for it if you had never heard of the brand before?

Step 2 (20 mins): Check your opt-in rate inside your email platform. The industry average sits between 2 and 5%. If you are below that, your offer or timing needs work. A quiz, a buying guide, or a waitlist often converts better than a straight discount because it gives the visitor something useful rather than just a lower price.

Step 3 (20 mins): Look at where your last 20 subscribers came from. If the majority are from one channel, your capture flow may not be working for visitors arriving from other sources. Make sure your welcome pop-up speaks to someone who knows nothing about your brand yet, not just someone who clicked a familiar ad.

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Trend: 500Hz Monitors

Competitive gamers are always chasing even the smallest performance edge, and 500Hz monitors are becoming the latest upgrade. Samsung recently launched the world's first 500Hz OLED gaming monitor, pushing an entirely new category into the spotlight. When one of the biggest names in gaming hardware moves first, the rest of the market usually follows.

3 ways to cash in on this trend:

1. Sell the accessories around the monitor. The 500Hz monitor market is dominated by major brands. The opportunity for independent merchants is in everything the serious gamer buys alongside a new display: monitor arms, cable management kits, desk mats, and ergonomic accessories. This audience spends consistently and upgrades frequently.

2. Speak their language in your copy. This is not a casual buyer. They know their specs, they read technical reviews, and they respond to content that references frame rates, response times, and competitive gaming contexts. Generic gaming messaging will not convert this audience. Specificity will.

3. Bundle the complete setup. A gamer investing in a 500Hz monitor is simultaneously thinking about their chair, headset, controller, and desk. A curated competitive gaming setup bundle positions your store as a destination for the full upgrade rather than a single accessory stop, which lifts average order value and brings buyers back.

Till next Monday,

Ada