Your abandoned cart texts can now run inside Shopify (save >$100/mo Klaviyo subs)

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Happy Monday to 10,000+ unstoppable Shopify builders!

Ada here, with your weekly dose of ecommerce insights designed to boost your store’s sales by at least 1% this week.

Here is what is inside today’s edition:

• Shopify launches native SMS automations

• Growth Hack: Stop cluttering your cart

• Challenge: Audit your cart strategy in 60 minutes

• Trend: AI Tablets and the personal productivity wave

Let’s get into it.

Your abandoned cart texts can now run inside Shopify (save $100/mo Klaviyo subs)

Shopify rolled out native SMS marketing automations inside Shopify Messaging…so you can now recover abandoned carts, checkouts, etc without relying on separate SMS apps.

If you run a smaller Shopify brand, this is a pretty big shift as this replaces your $100/mo Klaviyo subscription. Plus you don’t need to learn another dashboard, or manually stitch automations.

The biggest opportunity here is recovery. Email open rates keep falling, especially during busy shopping periods, but text messages still get seen almost instantly. A well-timed SMS after an abandoned checkout can recover customers who would never come back through email alone.

That being said, you’ve gotta have some restraint. SMS works because it feels personal, and if you overdo it will burn trust fast.

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Growth Hack: Stop cluttering your cart

One of the biggest mistakes stores make is trying to turn the cart into a conversion machine, an upsell engine, a branding experience, and a product education page all at once.

That usually creates the opposite result: lower conversion rates and lower average order value.

Instead, choose one primary goal for your cart and optimize specifically for that outcome.

If your priority is higher conversion rates, simplify the experience. Reduce distractions, reinforce trust, highlight guarantees, and move customers smoothly toward checkout.

If your priority is increasing AOV, then build around quantity offers, bundles, upsells, and incentives that encourage larger purchases.

Trying to force both strategies into the same cart often creates friction. The best-performing stores usually test focused cart experiences individually instead of stacking every possible feature into one interface.

Challenge: Audit your cart strategy in 60 minutes

Step 1 (20 mins): Open your cart page and list every element currently competing for attention. Upsells, discount boxes, badges, timers, popups, guarantees, shipping bars, everything.

Step 2 (20 mins): Decide which goal matters more to your store right now. If your conversion rate is below 2%, focus on CVR first. If your conversion rate is healthy but your AOV feels low, focus on AOV. Remove every element that does not serve the goal you chose.

Step 3 (20 mins): Remove or simplify any element that does not support that single goal. Then test the cleaner version for two weeks before adding anything new.

One job per cart. One test at a time. That is how you actually improve both numbers.

Trend: AI Tablets

AI tablets are emerging as the latest must-have in the "Personal AI" meta-trend. Devices equipped with on-device LLMs are offering productivity features like sketch-to-image, automated note organization, and real-time content summarization. These tablets move beyond basic entertainment, positioning themselves as essential tools for the 25 percent productivity boost that AI studies are now promising.

👉 How you can tap into this trend:

• Sell the outcome, not the spec: Personal AI is about reclaiming time. If you sell tech accessories, position your products as the "ultimate setup" for the AI-powered professional. Focus on how your gear enables a seamless workflow.

• Bundle for the "Home Office": The personal AI trend is bleeding into home appliances like AI-powered coffee makers and fridges. If you operate in the home or productivity space, bundle your items into a "Smart Home Office" kit to tap into the consumer desire for automated domestic routines.

• Focus on educational content: Buyers are overwhelmed by the speed of AI development. Create content that simplifies how these devices integrate into daily life. If you can show a customer how your product makes their AI-driven day more efficient, you will win their loyalty over brands that just shout about hardware specs.

Till next week,

Ada