You'll soon be able to see your store's AI search reports inside Google Search Console

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Happy Tuesday, 10,000+ Shopify rockstars!

Ada here, with your weekly dose of ecommerce insights designed for at least a 1% improvement to your store this week.

Here is what is inside today's edition:

• Google Is Finally Measuring AI Search Separately

• Stop offering 10% off. Use this instead. 

• Build a lead magnet your customers actually want.

• Exosome Serums and the next wave of luxury skincare.

Let's go:

Google is finally letting you see your AI search reports inside GSC

Google is testing dedicated AI Search reports inside Search Console, so you can have your first real look at how often your store appears in AI Overviews, AI Mode, and AI-powered Discover results.

Until now, AI visibility was bundled into regular Search Console data, making it almost impossible to separate traditional SEO performance from AI-generated traffic. The new reports break out AI impressions by page, country, device, and date, making it much easier to see which content AI is choosing to cite.

Here’s what it looks like:

Apparently, this is a phased rollout being rolled out to a subset of UK websites (P.S my store is UK-based and I don’t have this feature yet) before it rolls out globally.

How to use it: Start tracking which product pages, buying guides, and collections appear most often in AI search. The stores that understand what AI prefers today will have a head start as AI shopping continues to grow.

The Free Playbook Behind Millions in Off-Amazon Revenue

Most eCommerce brands running external traffic aren't scaling — they're just spending.

Wrong channels, no real attribution, and at the end of the month, still no clear answer to the only question that matters: what actually moved your BSR?

The brands getting it right aren't necessarily spending more. They've just stopped guessing. They know which channels pull weight on Amazon listings, which ones look good in a dashboard but bleed budget, and why creator traffic consistently outperforms paid social on ROI when it's set up correctly.

Levanta put together a free playbook breaking down 7 proven external traffic strategies. Inside you'll see how top brands are driving millions in off-Amazon revenue and why most channels underdeliver when brands don't know what to look for before they start spending.

If you're serious about growing outside of PPC, this is worth 5 minutes.

Grab the FREE playbook

Growth Hack: How I used Claude agents to increase organic clicks by 64%… the blog angle

Last week, I shared how I used a Claude agent to expose the gaps in my store’s content strategy… and fixed them doing just 30 minutes of work each week.

Today, I’m sharing how I used the same agent to figure out what content is ranking best on my competitors blogs and what content I need to produce to outrank them.

Step 1: Scan the Competitor's store
I launched a new competitor-gap skill that crawled our biggest competitor. The agent revealed that despite having 1,800+ product pages, they publish very little editorial content

Step 2: Pinpoint high-revenue blindspots
Next, the agent mapped their catalog directly against ours to find exactly where they are making money but we had a 0% footprint.

Step 3: Executed
Instead of fighting their 1,800+ product pages head-on, we took the uncontested editorial lane and launched hyper-targeted content clusters around the identified topics. Did exactly as told, and sped up the process by using Plug In AI to fill out meta descriptions, SEO titles, img alt+txt, etc.

Challenge: Book a video walk-through

If you’d like to see the Claude agent in action, request a live walk-through and consultation here. You get a chance to see this live in our store, ask questions and get help replicating in your own store.

Book a free walk-through here

Trend: Exosome Serums

Exosome serums are quickly becoming one of the fastest-growing products in premium skincare. Designed to support the skin's natural renewal process, these serums promise smoother, firmer, and healthier-looking skin without an in-clinic treatment. The category is moving from luxury clinics into everyday skincare routines, and demand is growing fast. One bestselling exosome serum now generates nearly $1.1 million in monthly Amazon revenue, showing just how quickly consumers are embracing the trend.

How you can tap into this trend:

1. Lead with education. Most shoppers are hearing about exosomes for the first time. Simple content explaining what they are and how they fit into a skincare routine builds trust and improves conversions.

2. Sell the routine, not just the serum. Bundle exosome serums with complementary products like cleansers, moisturisers, SPF, or microneedling tools to increase average order value while creating a complete skincare experience.

3. Position it as premium skincare. Buyers see exosome products as an investment rather than an impulse purchase. Focus your messaging on quality, visible results, and long-term skin health instead  of competing on price.

Till next Monday,

Ada