You can now make money from physical goods subscriptions on Google Shopping

In partnership with

Happy Monday, Shopify legends!

Ada here again, keeping your coffee hot ☕ and your conversions hotter. 

Here’s what we’ve got for you in today’s 5-minute read: 

• Industry: Google’s New Policy: Physical Goods Subscriptions 

• Growth Hack: The $500 Cart Optimization Playbook 

• Weekly Challenge: Improve Your Page Conversions Today 

• Trend: Dog Dental Powder is blowing up (and yes, there’s $$ in it) 

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

You can now make money from physical goods subscriptions on Google Shopping

If you sell products with a potential for recurring purchases (e.g coffee, personal care, etc) listen up. Google just rolled out a big update for merchants running Shopping ads in the US: you can now list physical goods on Google Shopping.

This means you can now:

• Sell consumables on subscription
• Show your subscription pricing in Shopping ads
• Build recurring revenue directly from Google search traffic

To enable it, all you have to do id update your product feed with:

• subscription_cost

• period (week/month/year)

• period_length

• amount

If you sell anything that runs out, this feature is a free path to recurring revenue.

Examples:

Q4 is a conversion battle, and offering subscriptions helps you win repeat revenue without repeat ad spend.

Growth Hack: Get More People to Open Your Emails (Holiday Edition)

The fastest way to increase revenue before Black Friday isn’t more emails…it’s getting more people to open the emails you already send.

Here are the 7 highest-ROI email tricks (pulled from the framework of a $200M email marketer):

Weekly Challenge (60 minutes)

Warm your list BEFORE Black Friday.

This week:
→ Send 1 email to your list with a strong curiosity-based subject line

Example subject line: “We’re doing something we’ve never done before…”

No discount.
No sale.
Just warm the pixel + inbox reputation.

Higher opens now → better deliverability → more revenue on BFCM

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Trend: Dog Dental Powder

Dog Dental Powder is a probiotic + kelp + mineral combo that cleans teeth

. One top-selling brand on Amazon is doing $1.2M/Month, yes, monthly revenue.

Why is it trending?

• 80% of dogs over 3 have dental disease.

• Only 8% of dog owners brush their dog’s teeth daily.

• But mixing a scoop of powder into kibble = instant convenience.

Top ingredients include probiotics, kelp, and sodium hexametaphosphate (fancy name, but it prevents tartar and stains).

Free Live Workshop: How to squeeze revenue out of your order tracking page (and reduce customer support tickets )

Every time your customers leave your site to track their orders, you're leaving money on the table.

Think about it… every customer must visit your tracking page. It’s the one place you have their full attention. And yet, instead of turning that moment into a better experience/more sales…you’re letting it slip through your fingers.

In this free live workshop, I'll show you how:

• top Shopify stores turn their tracking pages into revenue engines

• to quickly add upsells, cross-sells, and branded content right on the tracking page… without code

• branded notifications through Klaviyo can help you earn up to 10% more repeat purchases.

• to use built-in dropshipping tools to hide Chinese origin details and keep your operations fully white-label (dropshippers only)

• to go from scattered emails and WISMO ticket chaos to one branded hub that informs, reassures, and converts, on top of saving your team hours of work weekly

EXCLUSIVE BONUS: Every attendee gets a 1-on-1 setup session to help get your branded tracking page, complete with all your upsells up and running before BCFM

👉 Claim your seat. Monday, November 10th, 2025. 3pm EST.

P.S: Seats are limited to ensure live Q&A and to fulfill the exclusive bonus.

How to cash in on this trend

1. Build a “Pet Wellness Mini-Brand”
   Position your store around longevity + convenience.
   People spend more when it’s tied to their pet living longer.

2. Run before/after UGC testimony ads
   Pet content converts insanely well because the emotional hook is built in.

3. Amazon Influencers (big one for 2025)
   Send product to dog TikTok creators who livestream Amazon finds.
   This channel is blowing up… low CAC, high trust, fast conversions.

That’s a wrap for this week’s edition! Stay curious, stay scrappy, and keep stacking those conversions

Until next Monday, Ada