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- Walmart goes live on ChatGPT this fall
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Happy Monday to 10,086 energized Shopify Store Owners! Ada here, your weekly 5-minute shot of ecommerce insight, ready to push your store up another 1% this week.
Here’s what’s inside this edition:
Industry: Walmart + OpenAI = Shopping via ChatGPT?
Growth Hack: Upgrade your abandoned-cart flow for fast wins.
Weekly Challenge: Fix your abandoned-cart sequence in 60 minutes.
Trend: Blue-light sunscreen (I know, right?!)
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Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
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How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
Walmart is the latest retailer to get onboarded to ChatGPT
Remember when we announced earlier this month that ChatGPT had opened up to feature products from merchants like you?
Well, it looks like Walmart is one of the first beneficiaries of this development. ChatGPT users can now find and buy Walmart’s products, and check out inside their chat sessions.
As a Shopify merchant, this isn’t necessarily a bad thing. Actually it doubles your chances of appearing to ChatGPT users. If your products are listed on Walmart’s marketplace and your store is optimized for ChatGPT, there’s a good chance your products will appear one way or another.
Growth Hack: Fix your abandoned cart flow
This week, I’m loving this abandoned cart flow from Lemme.
Based on Lemme’s approach, here are the tactical improvements you can implement this week) to boost conversions over the holiday season.
Email 1. Give them a gentle Nudge
Send a quick reminder within a few hours of cart abandonment. It can be as simple as the “Why wait”? by Lemme. Include a small discount, strong product visuals, and one clear CTA to make it effortless for shoppers to return and buy.
Email #2: Educate the reader, build trust
Follow up 24 hours later by explaining what makes your product different… use social proof, science, or expert validation to ease doubts and reinforce credibility.
Email #3. Put some pressure
Wrap up 48 to72 hours later with a friendly sense of urgency. Reassure customers about quality, restate the offer, and remind them why your brand is worth choosing.
Free Live Workshop: How to squeeze more revenue out of your order tracking page (and reduce customer support tickets in one masterstroke)
Every time your customers leave your site to track their orders, you're leaving money on the table.
Think about it… every customer must visit your tracking page. It’s the one place you have their full attention. And yet, instead of turning that moment into a better experience/more sales…you’re letting it slip through your fingers.
In this free live workshop, I'll show you how:
✅ top Shopify stores turn their tracking pages into revenue engines
✅ to quickly add upsells, cross-sells, and branded content right on the tracking page… without code
✅ branded notifications through Klaviyo can help you earn up to 10% more repeat purchases.
✅ to use built-in dropshipping tools to hide Chinese origin details and keep your operations fully white-label (dropshippers only)
✅ to go from scattered emails and WISMO ticket chaos to one branded hub that informs, reassures, and converts, on top of saving your team hours of work weekly
EXCLUSIVE BONUS: Every attendee gets a 1-on-1 setup session to help get your branded tracking page, complete with all your upsells up and running before BCFM
👉 Claim your seat. Monday, November 10th, 2025. 3pm EST.
P.S: Seats are limited to ensure live Q&A and to fulfill the exclusive bonus.
Weekly Challenge
Here’s your mission for this week:
Open your Klayviyo/Shopify store admin → check your automations for abandoned cart.
Set up your first abandoned cart email to go out 1–3 hours after someone leaves their cart. Include a small incentive (e.g 10% off). Feature the product image they viewed
24 hours later, send a follow-up that educates and reassures.Highlight what makes your brand unique/trustworthy (social proof, expert backing, or real results)
Finish strong 48–72 hours later with a final reminder. Reinforce your quality or brand promise one more time.
Ecom Trend: Blue-light Sunscreen
Products designed to protect skin from blue light emitted by screens are seeing growing demand. The ingredient market alone is projected to be worth ~$890 million in 2024 and heading toward ~$2 billion by 2034 (CAGR ~8.6%).
How to cash in
Create a “Screen time skin shield” bundle. Pair blue-light sunscreen + screen protector for mobile/computer or blue-light filtering glasses. Market to remote workers, gamers, heavy-device users.
Build content around the problem. Blog or social posts “Why your phone screen may be ageing your skin” then link to the product. Educate + sell.
Upsell to your existing skincare customers. If you already sell sun-care or skincare, offer blue-light version as “premium add-on” use messaging like “All-day protection: UV + blue-light + environment”.
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
That’s a wrap. Stay sharp, stay curious, keep improving your storefront.
Till next Monday,
Ada