Visa/Mastercard AI shopping | Olay's 206K traffic hack

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Happy Monday to 9,643 unstoppable Shopify sellers! 🎉
Ada here with another power-packed issue to boost your store’s growth by 1% this week. Today, we’re talking AI-powered shopping agents, , and quizzes that sell for you while you sleep.

Here’s what’s inside:
🧠 Industry Update: Visa & Mastercard Unleash AI Shopping Agents
📈 Growth Hack: Launch an AI Skin Quiz (Like Olay!) in 30 Minutes
🔥 Weekly Challenge: Build Your First Interactive Quiz
🍬 Trending Product: Creatine Gummies

Before we get into it, let’s clear something up. Last week, 77% of you wanted help to figure out whether or not ChatGPT sent traffic to your store.

You can check this in Google Search Console. Or you can simply click on your order inside Shopify. Click on “View Conversion details” as in the image below. If the order source looks something like “utm source - chatgpt.com”, congratulations… you got free traffic from ChatGPT.

If not, keep working on your store’s SEO.

Visa & Mastercard Just Went Full AI

It seems like every week, there’s something new for ecom merchants in the world of AI. Days ago, Visa and Mastercard announced a release of AI agents that shop for customers.

Visa just launched “Intelligent Commerce,” a new AI system that finds and buys products based on user preferences. Basically, you set limits while AI “shops” for you, and Visa is collaborating with OpenAI, Microsoft, Stripe, Anthropic, Samsung and other tech giants to further improve this feature.

Amazon, PayPal, and Google are rolling out similar AI agents too, following in OpenAI’s footsteps.

As a merchant, this means that every action you take to make your products the most “choosable” counts.
You have to now:

• Optimize your product titles & descriptions

• Collect detailed reviews

• Use lifestyle images/video

• Price competitively

Get ready.

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Growth Hack: Build a Skin Analysis Tool (Like Olay) in 30 Minutes

It’s clever how big brands like Olay use AI to create highly personalized interactive “relationships” that keep visitors hooked. I can only imagine what a tool like this does for their bounce rate!

Looking into how Olay executed this, the first think I noticed was the “landing page” that tells you precisely what the tool does in 3 simple words: Personalized Skin Analysis

Click on the link and you get to a page that basically says “Hey, pick your problem” before taking you through a series of questions with a product recommendation at the end.

According to Ahrefs, this page alone brings Olay 206,000 monthly organic traffic visits!

Weekly Challenge

You too can replicate this success. Take 30 mins this week to create a custom quiz for your users that addresses the problem your product solves, and guides them towards a purchase.

Reverse engineer Olay’s if you like by using Outgrow

No code needed.

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The Affiliate Shift Calculator models what could happen if you reallocated a portion of your ad budget into affiliate marketing.

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Trending Product: Creatine Gummies

Creatine… but make it chewy.

Fitness influencers are going wild for Creatine Gummies, with TikTok views of up to 2M+.

Creatine is a natural compound that helps power muscle contractions, and gummies offer a tasty, portable alternative to powders. Creatine gummies come in serving packs of 3 to 5g of creatine, prposed to be great for muscle gains, energy, and recovery.

One brand is pulling in six figures per month in sales.

You too can cash in by bundling with pre-workouts or hydration supplements for more AOV… especially if your store serves the fitness/wellness niche.

That’s a wrap, friends! Let’s keep pushing, testing, and building toward those sales goals.

Till next Monday,
Ada