TikTok's new AI tools | The empty space in your checkout that's costing you

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Happy Monday to 9,400+ Shopify wizards turning scrolls into sales!

Ada here, back with today’s tips to help you squeeze every drop of revenue from your store this week.

Here’s what’s inside:
- Industry Update: TikTok's new AI tools
- Growth Hack: Fix the empty space in your checkout (it’s costing you)
- Weekly Challenge: Test 3 ad creatives by Friday
- Trending Product: Travertine tables

TikTok Just turned into a smart ad machine

At its big ad summit last week, TikTok announced a suite of AI-powered tools—and they’re aiming straight at your funnel.

Here’s what’s new:

• Insight Spotlight: Drop in your niche + audience demo (e.g “Gen Z females who watch wellness content”) and it tells you exactly what content themes and keywords are working right now.

•  Market Scope: A Funnel-tracking tool that shows whether users are in awareness, consideration, or conversion phases.

•  Brand Consideration Ads: Auto-optimizes your creatives when users are in the “thinking about it” stage. Basically, it turns lookers into buyers with smarter timing.

•  Content Suite: Finds UGC that mentions your brand, then lets you reach out to the creator to turn that post into an official ad.

If you use TikTok as a Shopify brand, this means:
✅ Better targeting and lower customer acquisition costs
✅ Smart creatives = less guesswork
✅ UGC is now easier to activate (and scale)

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Growth Hack: Stop leaving money in the checkout

Saw this Harry Molyneaux’ breakdown this week and it was such a value bomb, so I thought to share.

What are you doing with the right hand column (desktop view) on your customer checkout pages?

There’s basically a ghost town there’s that’s quietly costing many store owners sales.

Here’s what should actually live there:

• Your money-back guarantee

• Shipping timelines + free delivery perks

• Security + trust badges

• UGC-style review snippets

• Return policy highlights

• Bonus: Any gifts, bundles, or surprise value adds

A bit like this…

Pro tip: Test various creatives in that area, not a huge wall of text.

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Weekly Challenge: Test 3 ad variants with Design Pickle

You can take 30 minutes this week to sort out the problem of what creatives to test in your checkout vs. what ones to test in your ads.

Just use Design Pickle to request three variations of your best-performing ad as well as your checkout creatives.

Design Pickle gives you a whole team for less than one full-time designer. More speed, less budget pain. 💥

Trending Product: Travertine Tables (Home decor niche)

Travertine tables are blowing up in the interior world…and they’re not just pretty, they’re profitable. Terms like “Travertine coffee table” have doubled in search volume in two years

If you’re in the home decor niche and can get suppliers locked in, here’s how you can ride the trend:

• Dropship a small accent table to test the market

• Bundle matching coasters or trays for higher AOV

• Use Pinterest-style lifestyle shots to drive Reels traffic

It’s the perfect storm: organic materials + minimalist aesthetic + influencer-worthy styling. If you’re in furniture, home goods, or decor, take this as your green light.

That’s your weekly growth stack...smarter targeting, tighter creatives, and beautiful limestone you never knew people would throw $600 at.

See you next Monday,
Ada