The post-Andromeda Meta strategy that finally fixed our ROAS

Author

Ada at Sellify
October 30, 2025

This is a different kind of update. As some of you already know, we run a fashion brand on Shopify and just like a lot of you indicated in a recent poll, Meta ads haven’t been the same since the Andromeda update.

We had the same issue too. For a while, our CTR dropped, CPA climbed, nothing made sense…. We blamed the algorithm, targeting changes, audiences, everything except the one thing that actually mattered.

Ad fatigue. Thankfully, we’ve now reached a “failure saturation point 🥲” where results have come in long enough to figure out what’s working. Plus we put heads together with others in the industry to compare notes.

So in the rest of this post, I’ll share what’s working for us + golden advice from all the clever folks on how to navigate this before the holiday season.

Andromeda in a nutshell

With the new update, campaign strategies that worked in 2024 don’t work anymore. (we tried them all - one campaign, one ad set, fifty ads, broad targeting, let it learn setups).

The reason nothing works was that Andromeda is a huge reset.

My friend Kaushal from DTCDaily sifted through hundreds of posts and distilled what the top experts are actually saying into one clear, practical playbook that explains:

  • Why old “winning ads” die faster than ever

  • How Meta reads your creative for signals

  • The 4-Source System to generate infinite new ad ideas

(BTW, the playbook was written by DTC DAILY. They share 3 bite-sized, curated strategies in each issue that you can implement today. If you found this tip helpful, subscribe to Dtc Daily)

If you prefer video, then this is one of the best videos on the topic…

Turning point

My luck turned when I came across a strategy from someone running their own ecommerce brand and this hit me hard:

Just like everyone has pointed out at first - creatives, not targeting is the new way to win with Meta ads.…. but wait THIRTY-FIVE creatives a day sounded insane. Who has the time or team to do that? I mean, that is a full time job on its own.

That’s when I realized what our real bottleneck was: creative production velocity.

How I beat the creative bottleneck

After hitting exhaustion, I had to finally swallow my pride and admit that our creatives and copy weren’t good enough…. just because even with the best AI prompts and Canva expertise, we didn’t have a dedicated graphics person on the team…. so our creatives were boring.

So we outsourced creative production to Design Pickle*.

Here’s our new setup:

One ABO campaign with 30 ad sets. Each set contains 1 or 2 similar ads. Set CPA cap to half of target CPA, and daily budget to X2. So where target CPA = $100, I set the cap at $50 and the budget at $100, the target CPA. This way, Meta is forced to go after cheaper conversions but still has enough room to deliver.

After a week, our ROAS had gone from 0.8 to 2.4, thanks to these new systems we put in place.

We’re still monitoring the situation, but it has certainly helped to be able to receive unlimited static ad creatives for less than the price of hiring an in-house graphic designer.

This means that we can refresh our creative library weekly without hiring freelancers or spending days in Canva. No back and forth. No ghosting. No inconsistency.

With Design Pickle, you can refresh your creative library weekly, unlimited, on brand static ads ready to test. You can basically beat fatigue by feeding the algorithm new looks, faster than your competition can.

Once we plugged Design Pickle into the ABO setup above, things finally clicked.

More creatives. Better creatives. Faster testing. Faster learning.

Final Thought

If your ads are dying after Andromeda, it is not the algorithm. It is your creative velocity.

Be honest. Are you producing enough creative variation to give Meta something to work with?

With Design Pickle, I stopped being the bottleneck.

Traffic is rented. Creative is owned.

If you want access to a world where ad fatigue does not exist, where you can test non stop, where creative is never the thing slowing you down, go check out Design Pickle.

Because the fastest learner wins.

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*Some disclosure: This is an affiliate link. That just means if you purchase a Design Pickle subscription we might make some cash. Don’t worry, you won’t pay any extra – if anything, you might even get a juicy discount. Win-win all round’