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Snapchat’s secret weapon, SEO cleanups that matter, and a $62K+/mo low competition trending product

Author

Ada at Sellify
July 21, 2025

In partnership with

Good morning to 9,500+ ecommerce optimizers! 👋
Ada here…back with another dose of sales-savvy strategy, data-backed insights, and one action you can take today to move the needle.

Here’s what’s inside this week:

  • Hot low-competition trend: Wireless CarPlay adapters

  • Industry: Snapchat ads are beating Meta (yes, really)

  • Growth Hack: Your meta titles = untapped SEO power

  • Weekly Challenge: Polish your worst-performing product page

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Ecom trend: Wireless CarPlay Adapters

Wireless CarPlay adapters are blowing up. Instead of plugging your phone in each time, these little gadgets connect via Bluetooth and auto-pair every time you get in the car. They solve a daily friction point for busy drivers.

Why this should matter to ecom players like you:

  • Top-selling brand on Amazon = $62.5K/month in sales

  • TikTok and YouTube are driving awareness with review/demo content

  • High perceived value (sells at $60–$120) with low fulfillment cost

How to make money from this trend:

  1. Source or dropship branded adapters through Alibaba or niche electronics suppliers

  2. Bundle with car-cleaning kits, cable organizers, or dash mounts

  3. Run TikTok ads or YouTube Shorts with demos: “Never plug in your phone again…”

This is the kind of product that goes viral when demoed well.

Growth Hack: Upgrade your SEO like Quad Lock did
This week’s hack is all about meta titles…those little lines of text and characters that quietly shape your organic traffic.

Pay close attention to this because the term “wireless car adapter” attracts 27,000 monthly searches every month.

And major analytics tools agree on the fact that your store can climb up Google ranks for this keyword because there isn’t much competition.

So we dived into the competition to figure out where you can compete smartly for Google’s #1 position for this term. Let’s look at what Quad Lock gets right (and where you can learn):

Quad Lock’s meta description

Quad Lock’s meta description is the ~160-character elevator pitch that attempts to turn “browsers” into clickers with a powerful benefit-driven phrase: “Connect to Apple CarPlay or Android Auto cord-free…”

Your meta description absolutely affects whether people click. Better click-through rate (CTR) = more traffic = better rankings over time.

It matters because:

  • It’s the first thing shoppers read on Google before deciding to click

  • It can act like free ad copy if written well

  • If you leave it blank, Google will auto-generate it

What QuadLock could improve:
🟡 More characters (up to 160) could be used to feature more benefits. This leaves potential CTR on the table.

Weekly Challenge: Identify and fix your worst SEO offenders

  1. Go to Shopify > Analytics > Most Visited Product Pages

  2. Open your bottom 5 pages by click-through rate

  3. Open these pages with the Plug In AI Shopify app

  4. Enter the keyword you want to optimize for, and generate a meta title

Time: < 60 minutes
Payoff: Better CTR = more traffic, more sales

Industry: Snapchat quietly delivers the best ROAS in ecommerce ads
In case you’re still ignoring Snapchat: don’t.

A new study from Snap + Triple Whale analyzed $3 billion in ad spend from 20,000+ advertisers. The results? Snap is quietly outperforming most of its bigger rivals—especially for fashion ecommerce brands.

Key takeaways:

  • 7.5% increase in ROAS on Snapchat

  • Lowest cost per acquisition (CPA) among platforms studied

  • Fashion brands saw highest returns, likely due to Snap’s visual-first format

  • 80% of Snapchatters say they use the platform for fashion inspo

For brands targeting Gen Z and millennial shoppers, Snapchat may be the highest-impact, lowest-cost channel heading into Q4.

His First Venture Sold for $120M – This Time is Different

Austin Allison is familiar with using tech to disrupt real estate – his first venture, dotloop, was acquired for $120M. But despite bringing industry fame, one nagging regret remained.

"I always wished we gave retail investors the chance to invest in dotloop and share that success," Allison later said.

Now he’s doing just that. Austin built upon that experience to launch Pacaso, the co-ownership marketplace disrupting the $1.3T vacation home industry. And it’s working.

They’ve surpassed $110M in gross profit to date, including 41% YoY growth last year. They’ve earned backing from firms like Maveron and Greycroft. They even reserved the Nasdaq ticker PCSO. And unlike dotloop, you can become an investor in Pacaso as a private company.

Invest today at $2.90/share.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com.

What to do:
→ Test Snap Ads if you’re spending big on Meta or TikTok. Use native creators + short-form video for max impact.

That’s a wrap for this week
Go polish one underperforming page, test one new channel, and who knows? You might just 1% your way into a 10% week.