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Shopify update: find new suppliers inside Shopify | Is your store invisible to Google? How to fix

Author

Ada at Sellify
September 08, 2025

Happy Monday Shopify smarties! 👋
Ada here, with your weekly playbook to squeeze out an extra 1% growth this week 🚀

Here’s what we’ve got lined up today:

  • Shopify update: Find new suppliers & add products inside Shopify

  • Growth hack: revive your “invisible” SEO pages

  • Challenge: 1-click SEO scan inside Shopify

  • Trend: scalp serums

Industry Spotlight: Shopify Collective Goes Global

Imagine stocking your store with bestselling U.S. products… without ever buying inventory upfront. That’s exactly what Shopify Collective does.

Here’s how it works:

  • Discover suppliers: use the new Discover page to find Shopify stores open to collaboration.

  • Check the margins upfront: see wholesale vs retail pricing before you hit “add.”

  • Import instantly: if you like the product, one click adds it to your store.

  • No inventory headaches: the supplier ships directly to your customer.

👉 Why this matters:
For small stores, this is a shortcut to expanding your product catalog overnight. For suppliers, it’s a new sales channel…your products get discovered by other Shopify brands, multiplying distribution.

Think of it as “Shopify x Faire” but built right inside your dashboard.

Transform Customer Support with AI Agents

How Did Papaya Scale Support Without Hiring?

Papaya cut support costs by 50% and automated 90% of inquiries using Maven AGI’s AI-powered agent - no decision trees, no manual upkeep. Faster responses, happier customers, same team size.

Q4 Growth Hack: Is Your Store Invisible to Google? Fix it fast

I came across this post last week…

Here’s the painful truth: if your store is getting no (i.e zero, nada, zilch) organic traffic, you’re leaving money on the table in Q4.

Here’s how to fix this if you’re in the same shoes:

  1. Check indexing → sign into Google Search Console. Is your store indexed? If not, submit it for indexing. If so, look at which terms bring impressions but no clicks.

  2. Pick 10 underperforming product pages → these are your lowest-hanging fruit.

  3. Optimize keywords → weave the main keyword into:

    • SEO title

    • Meta description

    • Image alt text

    • Product description (with related terms sprinkled in)

  4. Do a term check with Ahrefs → find if people are searching for different words to describe your product. Swap in the higher-volume, lower-competition terms.

  5. Automate with AI → instead of writing by hand, let AI draft the SEO fields for you. Tools like Plug In AI even do this directly inside Shopify.

👉 Bonus: Plug In AI’s CEO is running a live webinar next Thursday where they’ll optimize one lucky store live. Sign up here.

Weekly Challenge

Install Plug In AI and run your first full-store SEO scan.
It takes less than 10 minutes, and the insights will tell you exactly which products are performing poorly and how to optimize them.

Hair care has a new hero: scalp serums. These lightweight treatments hydrate, reduce irritation, and even promote growth…perfect for the TikTok-driven “scalp care” trend.

  • Divi (launched in 2021 by influencer Dani Austin) makes ~$928K/month on Amazon with its scalp serum alone.

  • The brand scaled from DTC → Ulta Beauty + Target in under 3 years.

  • Estimated 2025 revenue? $100M.

How you can tap in:

  1. Private label scalp serums through white-label suppliers (bonus if you add trending ingredients like rosemary or caffeine).

  2. Content strategy: create TikToks about scalp health, not just hair…educational content wins here.

  3. Bundle play: sell serums alongside scalp exfoliators, filtered shower heads, or offer a “30-day scalp reset kit.”

Also reduce your costs by using Amazon influencers to test your products with Levanta

Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season

This holiday season, top publishers are handpicking Amazon brands to feature in gift guides, newsletters, and reviews — driving high-intent shoppers straight to storefronts.

Levanta is connecting a select group of 7–9 figure brands with publishers ready to promote products to millions of buyers.

That’s a wrap for this week!
One last question for you 👇

👉 Would you use Shopify Collective to instantly add products to your store, or do you prefer full control over your catalog?

Reply and let me know…I’ll feature the best takes in next week’s edition.

Till then, keep testing, keep selling,
Ada