Shopify releases AI creative studio with 100+design tools... free

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Happy Tuesday to all 10,000+ ecom merchants - apologies for the late delivery of today’s newsletter.

Ada here, with your weekly dose of ecommerce insights designed to boost your sales by at least 1% this week.

Here is what is inside today's edition:

• Shopify launches Tinker, a free AI creative studio for anyone with an idea. 

• Get your products appearing in AI search results in days, not months. 

• Publish your first AI-optimised article this week. 

• Ecom trend: GHK-Cu

Shopify removes the cost of creative with Tinker 

Last week, Shopify announced that it was making Tinker (a free mobile app for creating images, videos, logos, product photography, and more)

Using the technology from 100+ specialised AI tools from providers like OpenAI, Google, and Anthropic, ecom brand owners are using it to generate over 150 images monthly.

Results from our test in next weeks edition.

Growth Hack: Use listicles to appear in AI Search Results in days, not months 

It takes 6 to 12 months to rank on Google. Appearing inside Google AI Overviews, ChatGPT, and Perplexity can take days.

One Shopify store published a series of "best of" listicle articles for a brand, only to find their products appear at the top of Google AI Overviews and ChatGPT within three days.

This works because AI models scan fresh, well-structured content for clear answers to specific queries. A "best X for Y" article gives them exactly that. Brands cited in third-party sources are 6.5 times more likely to appear in AI results than brands citing only themselves. The caveat s that thin content built purely for speed gets wiped when the algorithm catches up. The long-term play is fast visibility built on genuinely useful content.

If you’re looking to replicate this success, a series of "best [product] for [specific use case]" articles on your blog is the highest-return content move available right now.

The next ecommerce channel isn’t ads.

 It’s AI agents. For the last 20 years, ecom growth meant winning traffic.

 Google rankings, Meta ads, influencers, marketplaces…you name it…but a new layer is quietly forming between your brand and the buyer.

 AI agents.

Instead of searching, comparing and deciding themselves…customers increasingly ask AI systems to do it for them.

 “Find the best running shoes under $150.”

“Which protein powder should I buy?”

“Where can I get this  delivered fastest?”

 The AI doesn’t send them to ten websites. Rather, it recommends one or two brands.

 And those recommendations are based on something most ecom teams have never had to think about before:  whether the AI systems can reliably understand your store catalog…. 

And that’s why we’re hosting a live session exploring how brands can position themselves in prime positions in customer chats.

JOIN US LIVE - Turn AI Agents Into a Predictable Source of Organic Traffic for the Next 10 Years

April 9th · 10am EST  · Live workshop with Ankur Modi (ex-Meta, Ex-Amazon systems architect, & NASDAQ IPO veteran). 60-minute session · Q&A included

 In one hour, you’ll learn:

• Why discovery is moving from search → AI recommendation

• How to create infrastructure that makes your brand AI’s default recommendation for the next decade

• The hidden problem most large ecommerce catalogs create for AI systems

This is not a product demo. It’s a practical, interactive discussion showing how your brand needs to evolve as AI systems become the intermediary between customer and brand.

Bonus for attendees

10 attendees that stay until the end get a free AI-visibility audit, showing:

• How accurately AI systems interpret your catalog today

• What pages AI cites and how often

• Where data inconsistencies in your catalog might confuse AI models

• Any other gaps in your current strategy

Reserve your free seat

Challenge: Publish One AI-Optimised Article This Week

Step 1 (20 mins): Identify the query a customer would type right before buying your product. Think "best moisturiser for dry skin over 40" or "best portable coffee maker for camping" rather than broad terms. That is your article title.

Step 2 (20 mins): Write a 400 to 600 word article around that query. Lead with a direct answer in the first paragraph, use short sections with descriptive subheadings, and include your product naturally as one of the recommendations with a specific reason why.

Step 3 (20 mins): Publish it on your Shopify blog, then search that exact query in ChatGPT, Perplexity, and Google. Note whether your content or product appears. This is your AI visibility baseline and it will shift faster than you expect.

The AI your stack deployed is losing customers.

You shipped it. It works. Tickets are resolving. So why are customers leaving?

Gladly's 2026 Customer Expectations Report uncovered a gap that most CIOs don't see until it's too late: 88% of customers get their issues resolved through AI — but only 22% prefer that company afterward. Resolution without loyalty is just churn on a delay.

The difference isn't the model. It's the architecture. How AI is integrated into the customer journey, what it hands off and when, and whether the system is designed to build relationships or just close tickets.

Download the report to see what consumers actually expect from AI-powered service — and what the data says about the platforms getting it right.

If you're responsible for the infrastructure, you're responsible for the outcome.

Get the data

Trend: GHK-Cu and the Peptide Skincare Boom 

GHK-Cu, (aka copper tripeptide-1), is a peptide naturally found in human plasma and saliva that declines with age. It’s trending hard right now as social media creators document visible results from subcutaneous injections for firmer skin, reduced wrinkles, and faded acne scars, with growing research also linking it to hair regrowth.

The revenue numbers already reflect the momentum: peptide serums pull $352K in monthly Amazon revenue, moisturisers $83K, and even peptide lip balms generate $23K a month.

3 ways to cash in on this trend:

Lead with the science, simply. The peptide buyer is informed and research-driven. Content that explains what GHK-Cu actually does at a cellular level, written in plain language, performs well for both SEO and AI-driven search. If you sell any skincare product with peptide ingredients, this is the content angle to build now.

Bundle around the ritual. Topical users want serums, toners, and moisturisers that layer well together. A curated peptide routine bundle across complementary products is a straightforward way to lift average order value without adding new inventory.

Ride the hair growth crossover. The hair regrowth research around GHK-Cu is pulling in a completely different buyer, one who may never have considered a skincare peptide before. If your store sells hair care or scalp health products, this is a natural audience expansion worth testing in your ad creative now.

Till next Monday, 

Ada