Same-day delivery on Shopify is officially here

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Happy Monday to 10,000+ unstoppable Shopify savants! 👋

Ada here, with your weekly dose of e-commerce insights designed to boost your store's sales by 1% this week.

Cutting to the chase, here’s what’s inside today’s edition:

• OpenAI will soon allow you show ads across Europe.

• Growth Hack: US sellers, beat your competition by offering same day delivery

• Challenge: Non US-sellers, score a US business address in less than 10 minutes.

• Trends: Nasal Sticks are exploding on social media.

Let's dive in!

🌍 OpenAI Is Expanding Ads Across Europe

OpenAI is aggressively scaling up its advertising business. After testing search ads in the US, Canada, and the UK, they are currently hiring executive ad teams in France, Germany, Ireland, and Singapore… so if you sell in these markets, stay alert.

As OpenAI builds out its self-serve ad dashboard globally, it's going to open up a massive, high-intent traffic source for Shopify stores.

Growth Hack: Offer Same-Day Delivery via DoorDash

DoorDash has officially launched as a native Shopify Sales Channel. Historically, same-day local delivery was a luxury only giant retailers could afford. Now, independent merchants can tap into it instantly.

If you have a brick-and-mortar storefront or warehouse, you can sync your catalog directly to DoorDash's 42 million active users. When a local customer orders, a Dasher picks it up from your physical location and delivers it in under an hour. No change to your existing fulfillment workflow…everything is managed right inside your Shopify admin.

Weekly Challenge: Get a US Address for Your Store in < 10 Minutes

Want to unlock US-only sales channels like DoorDash, use US payment processors, or establish local trust? You need a US business presence.

Your challenge this week takes less than 10 minutes: Set up a US business address using doola. Here’s how

1. Head over to doola.

2. Use their 1setup wizard to register a US-based LLC and secure a real US business address.

3. doola handles the rest…unifying your business back office into an all-in-one platform that handles LLC formation, bookkeeping, taxes, and e-commerce analytics.

Trend Alert: Nasal Sticks

Nasal sticks are pocket-sized inhalers infused with essential oils that consumers use for a quick hit of clearer breathing, energy, or stress relief.

Driven by wellness trends on TikTok, the category is printing money. For example, the brand BoomBoom pulls in roughly $650,000 in monthly Amazon revenue from just a single 4-pack product listing. It’s a low-cost, high-impulse buy that relies heavily on an immediate sensory effect.

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3 ways to cash in on this trend:

• Sell the experience, not the product: Don't just list ingredients. Show video content of people using them right before a workout, during a stuffy flight, or to wake up at their office desk.

• Bundle them into a routine: Pair nasal sticks with related wellness items like sleep masks, mouth tape, or journals to bump up your Average Order Value (AOV).

• Segment your marketing: A student cramming for exams needs "alertness," while a traveler needs "congestion relief." Test different ad hooks for different audiences using the exact same product.

Most email platforms give you the tools. Mailberry helps operate the entire channel. Our AI-native platform combines strategy, campaigns, automated flows, segmentation, performance analysis, and deliverability management in one place, helping your business capture more potential buyers, convert them at the right moments, and create more repeat customers.

At the center of Mailberry is The Email Brain™, an intelligence layer that learns from your brand, audience, customer behavior, and campaign performance. It continuously identifies what to send, which automations need improvement, where revenue is being missed, and whether your emails are reaching the inbox. The result is a managed, continuously improving email revenue channel, without making email marketing another job.

Till next Monday, stay curious and keep building!

Ada