October Meta ad results: What we learned after another week of testing

In partnership with

Hey friend,

Last week, I shared how Andromeda reset Meta ads and forced us to confront the real bottleneck: creative velocity.

A quick follow-up… because the last week proved something important: Andromeda didn’t break ads. Basically, it looks like Q4 is about to expose who can produce diverse creatives and who can’t.

I say this because a friend of mine (who manages multiple client ad accounts) just wrapped October with a 3.66 ROAS on Meta. And she didn’t do this with hacks or a magic campaign setup.

Here were her results:

• Ad spend: $4,770.94

• Sales: $17,602.36

• ROAS: 3.66x (vs 1.97x ROAS the previous month)

Here’s what she did…

1. Tested Advantage+ vs interest-based manual targeting (manual won as the product appealed to a specific target audience and skipped the process of getting the machine to guess who might be interested)

2. Combining images and video inside the same campaign. She combined short-form video with multiple static images and found that this worked well regardless of campaign type (retargeting, interest targeting, manual bid…everything)

3. Ads with social proof vs ads with discounts. Social proof ads with likes, shares, comments outperformed others. To do this, she copied the same post ID across all ad sets to compound social proof.

4. Manual retargeting

And her experience lined up exactly with what I’ve been learning: Creative velocity wins within a working structure

So here’s the painful truth…

Andromeda didn’t change the fundamentals.

It exposed them.

You don’t lose because of automation.
You lose because Meta needs more creative inputs than before.

Brands that produce the most creative variation in Q4 will absorb demand.

Brands that don’t… will watch CPMs rise and blame the algorithm.

Learn more…for free

If you still haven’t grabbed the Andromeda Playbook, stop guessing because it’s packed with ideas and creative angles that are working today and it’s still free.

It was written by Kaushal from DTC Daily in collaboration with several agencies and industry experts…

They basically sifted through hundreds of posts and distilled what the top experts are actually saying into one clear, practical playbook that explains:

• Why old “winning ads” die faster than ever

• How Meta reads your creative for signals

• The 4-Source System to generate infinite new ad ideas

Get the full Andromeda Playbook here

The system that worked for us

When we faced the same issue with our fashion brand, we took on look at how aggressive Q4 was looking and had to make a decision:

Either build an in-house creative team
…or remove ourselves from production completely.

We chose speed.

We use Design Pickle now.
Unlimited static creatives → every week → no project managing freelancers or chasing designers.

This is how we’re feeding Meta faster than fatigue can catch us. Because in Q4, the fastest learner wins.

👉 Try out Design Pickle and get unlimited static ad creatives for less than the cost of hiring a designer.

Remember, your competitors aren’t smarter…they’re just producing faster.

And in Andromeda-land, speed > skill.

Talk soon,

Ada

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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