New ecom traffic channel alert (7x average ROAS allegedly)

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Hello dear sellers, and apologies today’s newsletter is coming a day late.

As usual, it’s Ada here, with your weekly dose of ecommerce insights designed to boost your store's sales by at least 1% this week.

Here is what is inside today's edition:

• Industry: New ecom traffic channel alert (7x average ROAS allegedly)

• Growth Hack: Add 10 - 20% to your bottom line direct from Amazon

• Weekly Challenge: Test Amazon in 60 minutes. 

• Trend: Copper Peptide Serums.

  Let's get into it.

New ecom traffic channel alert (7x average ROAS allegedly)

When most merchants think about advertising channels, they think about Meta, Google, TikTok, or email.

Reddit is often overlooked.

That's interesting because Reddit has quietly become one of the internet's most influential product discovery platforms. Before making a purchase, many shoppers actively seek recommendations from real people rather than relying solely on search engines or brand websites. That's why searches like "best running shoes Reddit" or "best moisturiser Reddit" have become so common.

Last week, Reddit took another step toward becoming a more serious ecommerce platform by rolling out its native Shopify integration globally.

For Shopify merchants, the integration removes much of the friction involved in getting started. Stores can now connect directly to Reddit Ads, sync product catalogues automatically, install the Reddit Pixel without coding, and launch Dynamic Product Ads using products already available in their Shopify inventory.

In Europe, the Middle East, and Africa, retail advertisers are reportedly seeing particularly strong returns as investment in the platform continues to grow.

According to Reddit, Ethnotek (a Shopify merchant selling artisan-made bags and accessories) used Reddit's Dynamic Product Ads for retargeting to achieve a 4x return on ad spend while reducing customer acquisition costs by 40% .

Tip: Even if you don't advertise on Reddit today, start paying attention to conversations happening there.

Search: "best [your product] reddit" and read the threads.

The language customers use inside those discussions is often better than anything you'll get from a customer survey. Those conversations are also becoming increasingly visible to AI search engines, making Reddit one of the most important customer research platforms in ecommerce.

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Growth Hack: Add 10 - 20% to your bottom line direct from Amazon

Challenge: Run an Amazon reality Check (60 mins)

20 mins: Search your category on Amazon and note what’s dominating (best sellers, pricing, reviews).

20 mins: Pick 2 - 3 of your SKUs that could realistically sell there.

20 mins: Do a quick margin check after Amazon fees + fulfilment.

Then answer one question:

Is Amazon a channel I’m ignoring or a channel I’ve correctly avoided?

Trend: Copper Peptide Serums

Copper peptide serums have moved well beyond niche skincare forums and into mainstream beauty. The blue-tinted serums, formulated with GHK-Cu, a peptide that supports collagen production, reduces inflammation, and promotes skin repair, are now one of the fastest moving categories in skincare. One private label copper peptide serum on Amazon recorded nearly 4,000 transactions in a single month. The broader market is projected to grow from $200M to $450M by 2033, driven by consumers actively looking for ingredient-led products with visible results.

How you can tap into this trend:

1. Lead with the ingredient. The copper peptide buyer researches before purchasing. Content that explains what GHK-Cu does, why it works, and how it compares to other anti-ageing ingredients converts this audience far better than generic skincare claims. Build that content on your blog and product pages for both organic and AI-driven search.

2. Go private label. Copper peptide serums are widely available through white-label suppliers, and the market is still far from saturated at the independent brand level. If you are in skincare or looking to enter it, this is one of the cleaner entry points available right now with proven consumer demand.

3. Bundle the routine. Copper peptide serums pair naturally with hyaluronic acid moisturisers, SPF, and vitamin C serums into a complete anti-ageing routine. Selling the full outcome as a bundle lifts average order value and positions your store as a skincare destination rather than a single-product stop.

Till next Monday, 

Ada