Navigating the US tariff limbo | 1- minute 4th of July SEO Fix

Author

Ada at Sellify
June 30, 2025

In partnership with

Happy Monday to 9,450+ Shopify trailblazers!

It’s Ada…back with this week’s shot of eCommerce clarity, trend-watching, and growth fuel to sharpen your next move.

Today we’re breaking down a rising retail pressure cooker, one easy SEO win, and the jewelry trend that’s about to go Q4-viral again.

Here’s what we’ve got:

  • Tariffs pause but small retail still hurting

  • One-minute SEO fix that drives July 4th traffic

  • Weekly challenge: Rewrite 3 TNC product descriptions

  • Trending product of the week

Tariff Pause, But Small Retail’s Still on the Edge

The stock market may be rebounding but small import-reliant retailers seem to still be stuck in survival mode.

Here’s the deal:

In May, Trump paused his 145% tariff hike after reaching a 90-day truce with China. Tariffs now sit at 30%, which is still painfully high for many Shopify sellers who import inventory.

What that means for small businesses:

  • Owners like Matt Kubancik (Guardian Baseball) are pulling back on new product development

  • Retailers selling on Amazon and Walmart are seeing margin shrink

  • Some are raising prices just to stay above water

  • Others are holding off entirely on holiday inventory until the next move in August

If you’re relying on imports, Q4 strategy needs to start now. Cushion your margin. Forecast delays. Have a backup supplier outside tariff zones if possible.

So what’s happening with new tariffs?

For now, we know that President Trump’s self-imposed July 9 tariff deadline is fast approaching with signals that he’s unlikely to extend the pause. This hints to a return to the original 145% "Liberation Day" tariffs if deals fall through. Canada scrapped its digital services tax on U.S. tech firms (Apple, Amazon, Google), prompting trade talks to restart immediately. The EU may accept a 10% universal tariff, but wants exemptions for key industries like pharmaceuticals, alcohol, semiconductors, and aircraft.

So far, the U.K. is the only country with a finalized deal, leaving small retailers bracing for potential cost spikes if the truce expires without further progress.

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Growth Hack: Fix This SEO Hole Before July 4th Hits

The Fourth of July is one of the highest-traffic micro-holidays of the year, and it’s only 3 days away. While it might be too late to start new advertising campaigns, it’s not too late Product pages = your traffic magnets. But most brands are missing out because of vague, generic descriptions.

Here’s how to fix that fast:

Use Plug In AI to optimize your product descriptions in under a minute. It pulls real search data to help you write titles and descriptions that match what real buyers are Googling right now.

🚨 Bonus tip:
With July 4th coming, flag your top TNC products (products that get traffic but no clicks). That’s where potential is leaking.

Weekly Challenge: Fix Your 3 Worst-Performing Product Descriptions

Here’s your mission for the week:

  1. Log into your analytics

  2. Find your top 3 products with high impressions but low CTR

  3. Paste the URLs into Plug In AI

  4. Rewrite your product descriptions in seconds, not days

  5. Reindex the pages with Shopify’s built-in search console tools

Your goal: Turn views into clicks before the July surge.

Trending Product: Bubble Letter Necklaces – Back for Q4 Domination

Last year, these absolutely crushed Q4…and all signs point to a repeat.

What is it?
A Bubble Letter Necklace features a single initial in a soft, bubble-style font—usually gold, sometimes iced. Personal, bold, and celeb-approved.

  • TikTok creators are fueling the fire again

  • The hashtag #bubbleletternecklace has 3.3K+ posts

  • Celebs like Meghan Markle & J.Lo helped spark the trend

Want to ride the wave?

  1. Create TikTok Shorts showing how to layer necklaces + rings

  2. Bundle Sets: A matching necklace + ring combo for one price

  3. Send products to microinfluencers using tools like StackInfluence

75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?

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Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.

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That’s a wrap for this week.

As always, play the long game…but move fast where it counts. Optimize your descriptions, monitor macro shifts like tariffs, and ride the trends before they tip.

See you next Monday,
Ada