Meta ads working right now | Fashion brands, meet Microsoft Co-pilot's users

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Happy Monday to 10,037 wildly ambitious Shopify store owners!

Ada here, back with another issue to help grow your sales at least 1% this week. Here’s what we’re unpacking in this edition: 

• Industry: Microsoft Bing brings the latest influx of AI users

• Growth hack: How fashion brands are using static ads strategically

• Weekly Challenge: Launch 2 static ads today

• Trend alert: Carbon-plated shoes

1-1 Tactic Teardown Sessions From Senior Growth Team

First come, first served! Bring your goals and numbers. Our senior growth team will review them with you in a private session, highlight the highest-impact moves, and send you a simple plan to execute.

Limited spots available.

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Latest: Fashion brands can now reach Microsoft Bing Co-Pilot AI users

AI enters the chat (again), this time with style. Microsoft has teamed up with Curated for You, an AI-powered shopping platform. Basically, users type prompts like: “Outfit ideas for a winter wedding in Aspen,” into Copilot... and could get personalized product suggestions from your brand.

This matters because your future customers probably won’t be searching for your products the traditional way. They’ll be chatting with AI to discover what to buy. If your products don’t show up in those conversations, someone else’s will.

To get your store in these conversations, you need to fix a few things. Some of these include optimizing your product copy for natural language, product schema, using clear, relevant tags and alt-text for images so AI can “read” your store, etc.

Bonus tip: Here’s a free ecom visibility project tracker that you can use to check off all the tasks for improving your store’s visibility on Co-pilot and ChatGPT.

Growth Hack: Run more static ads

In our last poll, you wanted examples of Meta ads working right now (thanks to everyone who responded to the poll, btw)

So that’s exactly what I researched… and I found something interesting about how sellers are testing ad angles rapidly this season.

When you’re running Meta ads… whether you’re selling jerseys, watches, or skincare… video ads look sexy, but they slow you down.

Think about it. With videos, you’ve got to worry about: your avatar’s look, angles, lighting, pacing, sound, hook...

That’s six variables before you even hit “publish.”

But static ads only offer you one image, one idea, one outcome.

Take the Mystery Shirt in a Box Meta’s testing strategy for example.

Simple clean, clear, and quick ads testing different angles (I only picked 3 for the purpose of this). No frills, no sound. Interestingly, they kept the text the same… only the graphics change.

Here’s a watch brand that does the same thing… same text, different image angles

So here’s your growth plan:

➡️ Test 10 static ads today. ➡️ Kill 8 tomorrow. ➡️ Double down on the 2 that work.

That’s creative iteration velocity.

It’s not about posting more. It’s about learning faster.

The faster you learn what works and what doesn’t, the faster your ad budget compounds into scale

Challenge

Create and test 10 static ads this week.

Tick it off your to-do list in 10 minutes by signing up with Design Pickle. Then send off an image of your product to a team of designers who’ll hook you up with ready-to-test creatives.

Ecom trend

Carbon-plated running shoes are engineered with ultra-light foam + a stiff carbon fiber plate in the sole to offer 2.5% better running economy.

They are trending because performance gear isn’t just for pros anymore. Millennials and Gen Z are dropping serious $$ on elite athletic wear, especially anything that gives them a boost. 

 How to cash in on the trend 💰

1. Expand beyond footwear: Test products like carbon pickleball paddles, smart compression sleeves, or lightweight recovery sandals. Anything that promises speed, comfort, or recovery gets attention fast.

2. Build a “Next-Gen Performance” niche store: Curate a single-product Shopify store (or sub-brand) around “Everyday Performance Gear”… sleek, minimalist branding targeting office athletes and weekend runners who want to feel like pros.

3. Activate Amazon influencers: Use Levanta to find influencers who’ll launch your carbon gear with Amazon’s influencer storefronts. . It’s low-CAC visibility and high trust…especially before BCFM season.

The 7- & 8-Figure Seller’s Secret to Holiday Growth

The holiday rush is almost here. Are you ready to make this your best Q4 yet?

Top sellers already have their playbook. Lucky for you, we created one for you.

Inside our free guide, 7- & 8-Figure Seller’s Q4 + Holiday Playbook, you’ll find critical insights and actionable strategies designed to help Amazon brands and agencies win the busiest season of the year.

Here’s what you’ll come away with:

• Which promotions actually move the needle (and when to run them)

• Inventory + pricing strategies that protect profits during peak events

• Advanced ad tactics across Sponsored Products, Brands, Display, and DSP

• Off-Amazon traffic strategies to boost sales and rankings

• Pre-, during-, and post-event checklists for smarter execution

Q4 and the holiday shopping season are right around the corner. Don’t miss your chance to get ahead.

Get the Playbook

Till next Monday,

 Ada.