Meet Local+, AliExpress latest Amazon-like EU move | Hidden 60-sec SEO fix

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Happy Monday to 9,300+ Shopify trailblazers building smarter, faster brands.

Ada here with another dose of practical wins to sharpen your edge this week. Today’s newsletter covers major marketplace logistics that could benefit our EU store owners, a 60-second SEO fix, and a exciting skincare product trend.

Here’s what’s inside:

• AliExpress Launches Local+ to Compete with Temu and Amazon

• The 2 SEO Fields You’re Probably Ignoring

• Fix Your Meta Tags in 1 minute

• Trending Product: Bacne Spray

AliExpress Launches Local+ to Cut European Delivery Times

AliExpress is just announced Local+, a new fulfillment solution designed for European merchants. The Chinese firm apparently acquired 10 warehouses across the UK, Spain, and Germany to handle local logistics in-house.

Until now, sellers in Europe had to manage their own shipping or rely on third-party providers. But with Local+, that changes.

Here’s what it offers:

• Fulfillment directly from local warehouses

• Delivery in as little as 7 days

• Returns processed by AliExpress

• A Local+ badge added to qualified product listings

If you’re dropshipping and are wondering what this looks like to your buyers… so far, one buyer reports receiving Local+ items in an Amazon-style box, via DHL.

This has become necessary for AliExpress to survive, because come 2028, the EU’s duty-free threshold on imports will be gone…. and additional import levies are likely coming. So local warehousing is the best way for the firm protect its EU business.

If you sell on marketplaces or dropship products to the EU, this is one to watch closely.

Growth Hack: The 60-second SEO fix you’re probably ignoring

Let’s talk about two overlooked fields in your Shopify backend:

1. SEO Title

2. Meta Description

They’re small. Easy to miss. But they directly impact how your product appears in Google’s results pages.

The issue is that many product pages auto-generate this text, often pulling messy, irrelevant snippets from the page. This leaves your chance of ranking to chance, and ow CTR even if you're ranking.

To fix this, use AI to instantly review and rewrite these fields. You can optimize them in bulk, and even automate based on top keywords. It’s this simple 👇

A strong meta description should:

• Emphasize your top value prop

• Include a call to action

• Mention delivery time or return policy if relevant

Want more marketing hacks? Check out The Marketing Millenials below:

Make your marketing less boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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Weekly Challenge: Optimize 5 Product Meta Descriptions Using Plug In AI

Ready to boost your search visibility?

Your challenge this week:
Step 1: Install Plug In AI from the Shopify app store
Step 2: Select 5 of your top traffic products
Step 3: Use AI to generate custom SEO titles and descriptions
Step 4: Track how CTR and rankings shift over the next 7 to10 days

It’s low-effort, high-leverage…and you’ll build a stronger foundation for long-term organic traffic.

Trending Product: Bacne Spray – Specialty Skincare That Sells

Back acne is tough to treat with traditional creams. Bacne sprays offer targeted, hands-free application and are popular among Gen Z and wellness-first shoppers. Plus they’re easy to demonstrate on TikTok and Reels.

Most sprays contain salicylic acid or benzoyl peroxide, two dermatologist-approved ingredients for fighting acne-causing bacteria and inflammation.

And the market's already proving itself. Dermalogica’s version of this spray generates $45.9K/month on Amazon.

If you’re in beauty, personal care, or wellness, this is a fast-growing niche to explore.

As the product has been proven on Amazon, you can test yours with Amazon influencers, using Stack Influence.

75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?

In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.

Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.

Outrank your competitors and dominate your niche in 2025 with Stack Influence.

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That’s a wrap on this week’s strategies…from shipping upgrades to skincare sprays and the SEO tweak that could double your organic clicks.

Keep testing. Keep optimizing. Keep winning the little things…they add up.

See you next Monday,
Ada