How to compete in beauty in 2025 | get your store visible in ChatGPT results

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Happy Monday to 9,621 Shopify trailblazers!

Hope your week is off to a great start :-)
Ada here, with another edition to help increase your sales by 1% this week!
Cutting to the chase, here’s what’s inside today’s edition:

• How to compete intelligently in the beauty niche in 2025

• Growth hack: Get your store showing in ChatGPT recommendations

• Challenge: Optimize your store listings for ChatGPT recommendations

• Ecom trending product: centella serums

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Industry: A New Era for Beauty is Here

A new beauty industry report shows that the beauty industry is undergoing a major transformation.

If you’re competing in the beauty space, this is the time to adapt. Whether you’re selling K-beauty serums or clean cosmetics, aligning your brand with what today’s customers want will define your growth in 2025.

According to the report, customer values are shifting and today’s beauty consumer is looking for ethics, authenticity, and inclusion, based on the results of the survey:

• 67% of Gen Z prioritize sustainability

• 63% seek natural, plant-based ingredients

• 31% avoid brands that lack diversity

• 56% are willing to pay more for eco-conscious products

If you’re looking to take advantage by aligning your brand to what today’s customers are asking for, here are the main things you need to change:

Use AI-powered personalization

Just like we shared in one of our past editions, AI is revolutionizing product discovery and skincare routines.

If you sell “tryable” products (e.g lipstick or foundation matching), use tools like AR-powered try-ons remove purchase hesitation.

To further decimate your competition, also use custom AI quiz builders to offer product recommendations based on skin type, tone, or goals. This boosts conversions and AOV.

Sustainability Is the New Standard
Refillable packaging, cruelty-free formulas, and low-waste logistics are becoming more popular. Customers increasingly favor sustainable brands and the sustainable beauty market is projected to reach $326B by 2031.

To get a slice, highlight your eco practices front-and-center. Use badges, bundles with reusable containers, and add a sustainability section to your product pages.

Other hacks to test include:

• Adding “free from” filters to your store navigation (e.g., “paraben-free,” “vegan,” “fragrance-free”) to boost brand trust

• Using inclusive marketing (e.g by using diverse UGC) across age, skin tone, gender to create deeper loyalty

• Using personalization tools to recommend bundles or regimens. Offer quiz-driven landing pages to collect zero-party data (bonus: email capture)

• Personalization drives product effectiveness and retention

• Affordable “dupes” and multi-use products fuel smarter spending

Growth Hack… Optimize for Google SEO

Optimize for Google SEO because ChatGPT appears to use Google snippets when Bing results fail.

Recent research from SEO expert Aleyda Solís shows that ChatGPT sometimes falls back on Google Search results when it can’t access or index a page directly. This means that when you optimize your standard SEO practices (page speed, metadata, structured data) for Google, your store can get traffic from ChatGPT.

P.S: A few of you mentioned that you needed guidance on how to check if your store gets traffic from ChatGPT. As requested, here’s how you can check this (using my store as an example). Visit/set up Google Analytics and select “Acquisition” from the left hand menu. Look on the right to find all your traffic sources.

Challenge: Optimize your product and collection pages for Google indexing, not just Bing.

Here’s what you need to do this week:

• Submit new content to Google Search Console

• Use Plug In AI to create SEO-optimized meta titles & product schema in bulk across hundreds of listings

• Get backlinks from high-authority blogs. Check out our Wednesday newsletters for journalist opportunities to help with this.

Trending Now: Centella Serums

Popular in K-beauty, this herbal extract is known for calming redness and hydrating sensitive skin. Searches for “Skin1004 Centella Serum” are up 500% in 24 months. “Centella sunscreen” currently has 22,000 monthly views.

If you already stock beauty products, you can test a new centella product range using a US-based (largest market!) beauty supplier/dropshipper like Jubilee. You position yourself in front of a very lucrative market, incur very little risk, and avoid getting caught up in trade wars!

Former Zillow exec targets $1.3T market

The wealthiest companies tend to target the biggest markets. For example, NVIDIA skyrocketed nearly 200% higher in the last year with the $214B AI market’s tailwind.

That’s why investors are so excited about Pacaso.

Created by a former Zillow exec, Pacaso brings co-ownership to a $1.3 trillion real estate market. And by handing keys to 2,000+ happy homeowners, they’ve made $110M+ in gross profit to date. They even reserved the Nasdaq ticker PCSO.

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That’s it for this week.

It’s a little beauty-heavy, so please let me know what niche you’d like us to dive into next.

See you next week,

Ada