How long SEO takes to work (by Google) | Meta's latest update

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Happy Monday to 9,759 Shopify superhumans!

Ada here with another edition designed to help you grow sales and increase conversions…one small, smart action at a time.

Here’s what’s inside this week:

• Industry: Meta just made finding creators way easier

• Growth Hack: Google confirms how long content changes take to work

• Challenge: Fix your weak product titles (in bulk!)

• Ecom Trend: Toe spacers

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Industry: Meta’s new creator discovery tool is AI-powered
If you're running ads or collabing with creators on Facebook or Instagram, this update matters:

Meta just added “Recommended Creator Content” to its Marketing API.

What that means for you:
Third-party platforms can now help you automatically discover influencer content that’s already performing well…and match it to your brand. Meta’s AI looks at who your audience is, what performs best organically, and recommends creators who are likely to move the needle for you.

This expands on what Meta introduced in March via the Partnership Ads Hub, but now you’ll start seeing these recommendations inside third-party tools too.

P.S we’ve also noticed that Meta ads have been rubbish in the past week - not sure if there’s a correlation there.

Growth Hack: SEO and product title updates

Was listening to Google’s latest SEO podcast and it dawned on me that we’ve had several myths floating around in the ecom SEO world for a while.

For example, when this Shopify store owner asked, “If I change my product title, will it hurt my SEO?” Here’s what Shopify said (way back in 2022):

While this is true, Shopify’s blanket response didn’t specify how long it takes these changes to “show” (probably because no one really knew?)

Fast forward to now Google’s John Mueller added some clarity on how it takes content edits to make or break a site’s performance : 1 - 2 weeks.

Apparently, it takes 1 - 2 weeks for content edits (like page titles) to affect a store’s SEO performance. As always, it’s always a good idea to track results with Google Search Console and tweak content product titles strategically, rather than obsessively changing them every few days.

You can listen to the whole episode here

Weekly Challenge: Your product titles probably need help

Here’s a fast way to fix your bad product titles for hundreds of SKUs and see significant changes in the next 1 - 2 weeks

Step 1: Get Plug In AI
Step 2: Go to Optimize > Products
Step 3: Select the products you want to optimize
Step 4: Click on “Generate bulk titles”. Add any prompts you desire.
Step 5: Sit back and enjoy the time you got back.

⏱ Time: ~60 minutes
💥 ROI: More organic impressions. Better CTR. More qualified traffic.

Trending: These weird silicone toe molds make $150K/month

Toe spacers are soft silicone molds that go between your toes to realign them…especially after years of wearing tight shoes. They help reduce pain, bunions, and even improve balance.

Why this trend matters:

• 30M+ TikTok views

• $152K/month revenue on Amazon (from one brand alone)

• High repeat-purchase rate (often bundled with insoles, socks, or stretchers)

How to jump on this:

1. Source toe spacers or partner with a private-label supplier

2. Bundle with related foot health items: gel insoles, toe socks, bunion sleeves

3. Launch TikTok ads targeting wellness, barefoot, or recovery audiences

That’s a wrap for this week!
Small moves = big gains. You’ve got this.

Ada