Google launches AI shopping insights soon

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Happy first Monday in June, 10,000 Shopify rockstars!

Ada here, with your weekly dose of ecommerce insights designed to boost your store's sales by at least 1% this week. New month, fresh start, and Google just gave us a reason to tighten up our product data before it starts mattering even more.

Here is what is inside today's edition:

• Industry: Google is bringing AI shopping insights to merchants. 

• Why too many apps might be costing you sales. 

• Clean up your tech stack in 60 minutes. 

• Trend: Morse Code Necklaces.

Let's get into it.

Industry: Google Wants to Show You How AI Shoppers Find Your Products

Last week, Google announced that it was launching AI Performance Insights inside Merchant Center. Apparently, this is a new reporting feature designed to help merchants understand how their products appear across AI-powered shopping experiences, including AI Mode, AI Overviews, and Gemini.

As you can see, it is a limited report that shows your “share of voice” compared to your competition when shoppers ask AI about products you sell. The great this is that you get to see how your products perform across different stages of the shopping journey, which product terms shoppers are using inside AI conversations, and which product attributes customers care about most.

While it isn’t clear whether or not Google will explicitly show you market-level issues (e.g “hey, your competitor published their Fairtrade certification last week, and that’s why they got 50% of search traffic this week”), you should expect to see missing product information such as materials, colors, styles, etc that help AI systems understand and recommend products.

The rollout starts in the United States, Canada, Australia, India, and New Zealand in the coming months.

Anyway, if you’d like a “proper” audit that actually dives into what’s stopping your products from showing up in AI search results… and more importantly, what you actually need to do to fix, check this out. Ankur Modi (ex-Meta, ex-Amazon architect) can audit your store live during his webinar this week. Just request (and attend!) below:

Free webinar: How a skincare brand with 2 employees beat L'Oréal at trust (and how to increase your brand’s AI recommendations)

This Thursday, he’s explaining exactly how a small, 2-man band beat L’Oreal at the game using by increasing their perceived trust levels in the eyes of AI engines.

You’ll learn:

• How to make your product claims an assets that wins you AI recommendations

• Infrastructure that makes your brand AI’s default recommendation for the next decade

• How a micro-team structures business data to automate trust signals 

• The step-by-step roadmap to becoming the default AI recommendation in your niche.

⚠️ Do Not Wait For A Replay: This session features Live Store Audits from a former FAANG architect. If you want your technical infrastructure and conversion leaks reviewed live, you must be in the room. Request an an

Click here to claim your free seat and request a free audit before it fills up

Growth Hack: The 3-part formula behind a winning ad

This simple ad helped reduce CPA by 30% and scaled to over $500k in spend.

First, the copy calls out a specific problem: "Are you looking for a blanket that will keep you cool during those hot summer months?" Anyone struggling with a hot weighted blanket instantly feels like the ad is for them.

Second, the headline sells the outcome, not the product: "Engineered for Relaxation." Customers don't buy bamboo blankets—they buy better sleep and less stress.

Finally, the video opens with a strong pattern interrupt: a box being dropped onto a bed. That unexpected visual generated a 36% thumb-stop rate and kept people watching.

1% takeaway: Lead with a customer problem, sell the outcome, and make your first 3 seconds impossible to ignore. You can check out the full ad here

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Challenge: Review your ads in 60 Minutes

Pick one product and create a new ad using this formula:

15 mins: Identify the biggest problem your customer wants solved. Write a hook that calls it out directly.

15 mins: Rewrite your headline to focus on the outcome, not the product.

30 mins: Film a new opening scene that creates a pattern interrupt and grabs attention in the first 3 seconds.

Goal: Publish one new ad this week that leads with a problem, sells an outcome, and earns the scroll stop. 🚀

Trend: Morse Code Necklaces

Morse code necklaces are gaining traction as consumers move toward more personal forms of self-expression. Using small beads to represent dots and dashes, these necklaces discreetly spell names, dates, affirmations, Bible verses, or meaningful messages known only to the wearer. There are over 1,000 customised listings on Etsy alone, and the appeal is consistent: personalisation without being obvious. This trend sits inside the broader Personalised Jewelry movement, where buyers increasingly want products that feel unique to their identity rather than mass-produced.

3 ways to cash in on this trend:

1. Focus on customisation. Names, anniversaries, coordinates, and personal messages create far more perceived value than generic designs. Make the customisation process as simple and visible as possible on your product page, because the easier it is to personalise, the faster the buyer commits.

2. Sell the emotion, not the jewelry. Position morse code necklaces as meaningful keepsakes rather than fashion accessories. The hidden message is the product. Lead your copy and your ad creative with the story of what it says and why that matters, and the conversion follows naturally.

3. Use the reveal for content. Video content that explains the hidden meaning behind a necklace creates genuine curiosity and stops the scroll. Partner with a creator to film a few of these and you have content that sells without looking like an ad.

Till next Monday, Ada