Could your store benefit from Google’s latest launch (AI-powered holiday shopping)?

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Happy Monday to 9,482 merchants gearing up for the holidays!

Ada here, and we are officially in holiday mode. AI is changing how people shop (again), organic traffic is still a silent killer for many stores, and functional candy is having a moment.

Let’s fix your store by 1% this week, without further ado here’s what’s inside today’s edition:

• Industry: Google just turned holiday shopping into a full AI concierge

• Growth Hack: Fix your organic traffic issues in one click

• Weekly Challenge: Install Plug In AI + run a scan in <30 minutes

• Trend: Dye-Free Candy

Let’s go.

Could your store benefit from Google’s latest AI-powered holiday shopping?

Google’s latest AI upgrades aim to delete the pain of holiday shopping (endless tabs, price rabbit holes. filter fatigue and the like). As a bonus, us merchants get more pathways to get discovered.

Basically, customers can now ask naturally:

“Cozy sweaters for warm-autumn happy hours”
and get a fully structured, visual, trustworthy response.

They also get:

• Shoppable image grids

• Review-powered insights

• Side-by-side comparison tables

• Real-time price + inventory data

All powered by the Shopping Graph (50B+ product listings, updated billions of times per hour).

This changes product discovery massively. If your product content isn’t AI-friendly, you’ll miss out. Luckily, there’s a free ecom AI visibility protocol you can use to get your store up to speed.

Google also made Gemini shoppable, allowing users implement simple tasks like brainstorming gift ideas, creating budgeted holiday list all in the chat. (U.S only, as usual)

Finally, they’ve created agentic AI that calls stores for users. To be honest, I’m not sure how good an idea this is as most merchants I know avoid robot calls, but won’t think twice about using robots (like Synthflow) to make calls…

Introducing Voice AI Agents on WhatsApp

WhatsApp has always been where customers start conversations. Now, with Synthflow, those conversations can continue seamlessly over calls — answered directly by Voice AI Agents.

Enterprises can finally manage WhatsApp calls with the same automation, analytics, and security as phones.

The result: faster resolutions, 24/7 coverage, and a unified system for every customer call, whether it starts on telephony or WhatsApp.

Try It Today

Growth Hack: Fix your organic traffic problems (in one click)

If your organic traffic dipped this year… you can identify 90% of your SEO issues in one scan without needing to hire 4-figure SEO experts.

You don’t have time to manually fix this before BFCM, so let AI do the heavy lifting.

Tools like Plug In AI crawl your store and give you:

• a prioritized SEO to-do list

• instant fixes for broken metadata

• optimization suggestions based on search intent

• alerts for pages costing you rankings

One click = clarity. Clarity = conversions.

Organic traffic is a slow burn but if you start this week, you could still benefit before holiday buyers peak.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

🔥 Weekly Challenge: Fix Your Organic Traffic Issues

Take 10 minutes today to run a scan.

1️⃣ Download Plug In AI
2️⃣ Run a full sitewide audit
3️⃣ Get instant fixes for broken SEO issues clogging your organic traffic

It’s simple, fast, and gives you a reliable backup channel while you test CRO changes.

Trend of the Week: Dye-Free Candy

Dye-free candy is exploding thanks to:

• “food dyes” searches aup 120% in 24 months

• FDA revoking Red Dye 3

• CA banning several dyes (effective 2027)

• Parents are actively looking for alternatives

In short, health-conscious parents + ingredient-aware Millennials + clean-label shopping = a tidal wave of demand.

One dye-free powder brand is doing $1.2M/month on Amazon.

How to cash in:

1. Sell clean-label candy or bundles

Create themed bundles like:

• “Dye-Free Trick-or-Treat Box”

• “Clean Candy Stash for Kids”

• “Natural Gummies Starter Pack”

Parents will pay premium.

2. Launch kid-safe ingredient content

A content series like:

• “Understanding Red Dye 3 in 30 seconds”

• “Dye-Free Lunchbox Ideas”

• “What’s actually in your kids’ gummies?”

This positions you as a helpful educator → drives trust → drives sales.

3. Partner with Amazon influencers (the big unlock)

Functional candy crushes with creators because:

• it’s snackable

• it’s kid-safe

• it’s easy to demonstrate

Let influencers do:

• “Switching my kids to dye-free candy for 7 days”

• “Unboxing the top dye-free snacks on Amazon”

• “My favorite dye-free Halloween treats (Amazon storefront)”

This taps into the fastest-growing ecommerce engine: influencer search + Amazon impulse buying.

That’s a wrap for this week!

Till next Monday,
Ada