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Could your store benefit from Google’s latest launch (AI-powered holiday shopping)?

Author

Ada at Sellify
November 17, 2025

In partnership with

Happy Monday to 9,482 merchants gearing up for the holidays!

Ada here, and we are officially in holiday mode. AI is changing how people shop (again), organic traffic is still a silent killer for many stores, and functional candy is having a moment.

Let’s fix your store by 1% this week, without further ado here’s what’s inside today’s edition:

  • Industry: Google just turned holiday shopping into a full AI concierge

  • Growth Hack: Fix your organic traffic issues in one click

  • Weekly Challenge: Install Plug In AI + run a scan in <30 minutes

  • Trend: Dye-Free Candy

Let’s go.

Could your store benefit from Google’s latest AI-powered holiday shopping?

Google’s latest AI upgrades aim to delete the pain of holiday shopping (endless tabs, price rabbit holes. filter fatigue and the like). As a bonus, us merchants get more pathways to get discovered.

Basically, customers can now ask naturally:

“Cozy sweaters for warm-autumn happy hours”
and get a fully structured, visual, trustworthy response.

They also get:

  • Shoppable image grids

  • Review-powered insights

  • Side-by-side comparison tables

  • Real-time price + inventory data

All powered by the Shopping Graph (50B+ product listings, updated billions of times per hour).

This changes product discovery massively. If your product content isn’t AI-friendly, you’ll miss out. Luckily, there’s a free ecom AI visibility protocol you can use to get your store up to speed.

Google also made Gemini shoppable, allowing users implement simple tasks like brainstorming gift ideas, creating budgeted holiday list all in the chat. (U.S only, as usual)

Finally, they’ve created agentic AI that calls stores for users. To be honest, I’m not sure how good an idea this is as most merchants I know avoid robot calls, but won’t think twice about using robots (like Synthflow) to make calls…

A Framework for Smarter Voice AI Decisions

Deploying Voice AI doesn’t have to rely on guesswork.

This guide introduces the BELL Framework — a structured approach used by enterprises to reduce risk, validate logic, optimize latency, and ensure reliable performance across every call flow.

Learn how a lifecycle approach helps teams deploy faster, improve accuracy, and maintain predictable operations at scale.

Growth Hack: Fix your organic traffic problems (in one click)

If your organic traffic dipped this year… you can identify 90% of your SEO issues in one scan without needing to hire 4-figure SEO experts.

You don’t have time to manually fix this before BFCM, so let AI do the heavy lifting.

Tools like Plug In AI crawl your store and give you:

  • a prioritized SEO to-do list

  • instant fixes for broken metadata

  • optimization suggestions based on search intent

  • alerts for pages costing you rankings

One click = clarity. Clarity = conversions.

Organic traffic is a slow burn but if you start this week, you could still benefit before holiday buyers peak.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

🔥 Weekly Challenge: Fix Your Organic Traffic Issues

Take 10 minutes today to run a scan.

1️⃣ Download Plug In AI
2️⃣ Run a full sitewide audit
3️⃣ Get instant fixes for broken SEO issues clogging your organic traffic

It’s simple, fast, and gives you a reliable backup channel while you test CRO changes.

Trend of the Week: Dye-Free Candy

Dye-free candy is exploding thanks to:

  • “food dyes” searches aup 120% in 24 months

  • FDA revoking Red Dye 3

  • CA banning several dyes (effective 2027)

  • Parents are actively looking for alternatives

In short, health-conscious parents + ingredient-aware Millennials + clean-label shopping = a tidal wave of demand.

One dye-free powder brand is doing $1.2M/month on Amazon.

How to cash in:

1. Sell clean-label candy or bundles

Create themed bundles like:

  • “Dye-Free Trick-or-Treat Box”

  • “Clean Candy Stash for Kids”

  • “Natural Gummies Starter Pack”

Parents will pay premium.

2. Launch kid-safe ingredient content

A content series like:

  • “Understanding Red Dye 3 in 30 seconds”

  • “Dye-Free Lunchbox Ideas”

  • “What’s actually in your kids’ gummies?”

This positions you as a helpful educator → drives trust → drives sales.

3. Partner with Amazon influencers (the big unlock)

Functional candy crushes with creators because:

  • it’s snackable

  • it’s kid-safe

  • it’s easy to demonstrate

Let influencers do:

  • “Switching my kids to dye-free candy for 7 days”

  • “Unboxing the top dye-free snacks on Amazon”

  • “My favorite dye-free Halloween treats (Amazon storefront)”

This taps into the fastest-growing ecommerce engine: influencer search + Amazon impulse buying.

That’s a wrap for this week!

Till next Monday,
Ada