Chrome’s latest release can boost or tank your store’s conversion rate

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Happy Monday to 9,927 revenue-chasing store owners! 🚀
Ada here, caffeinated and ready to help you grab your next 1% sales boost this week.

Here’s what’s inside today’s quick-hit edition:

• Chrome’s released store review summaries (and what it means for you)

• Growth Hack: 3 static ad psychology plays that print money

• Challenge: Build a monthly pipeline of psychological ads in under 10 mins

• Hot Ecom trend: Sleep Patches

Let’s get to work 👇

Chrome’s Store Reviews Could Be Your New Conversion Booster (or Killer)

Google Chrome just rolled out AI-generated store review summaries to help shoppers size up ecommerce sites instantly. At the moment, this is only only available in the US, however, we know from past experience that Google’s US features tend to end up in other markets eventually.

For your prospective customers, here’s how it works:

• They click the icon to the left of the URL bar while shopping

• Chrome pulls review data from your Google Shopping + popular review sites

• They see a summary of your reviews without leaving the page

For you, this means:

• If your store has a strong reputation → this builds trust and can increase your conversions

• If you have even a handful of bad reviews → Chrome just made them way more visible.

What you need to do next

Audit your reviews now.. check Google Shopping, Trustpilot, and major review hubs

• Fix the friction: If slow shipping is a common complaint, tighten your fulfillment or set better delivery expectations

• Stack the positives: Encourage happy customers to leave reviews specifically mentioning great service, fast shipping, or quality. Use a tool like Stamped to automatically prompt your customers to leave reviews. The keywords they use will likely surface in Chrome’s summaries

Soon, shoppers won’t need to dig for your reputation. Chrome will serve it up in one click. Make sure what they see makes them buy, not bounce.

Growth Hack: Use psychology-backed static ads to boost your profit

A few weeks ago, majority of you responded (thank yous!) to our survey asking for more coverage on what’s working in the world of Meta ads

Well, I saw this “hack” from a £150m design agency and thought of you. According to the CEO, nicely designed static ads built on psychological triggers are working at the moment. Here are three that crushed it recently (and why):

1. Price Anchoring – Everyday Dose

• Ad shows “$163$27”

• Brain says: “Great deal!” before logic catches up

• Lesson: Show the biggest version of your discount visually

2. Hyper-Specific Targeting – Fabletics

• “THE ONLY PANT FOR BARTENDERS”

• Instantly makes the target think: “This is literally for me”

• Lesson: The more personal your copy feels, the more you sell

3. Borrowed Credibility – Ridge Wallet

• “MKBHD-APPROVED” in the headline

• Leverages influencer trust instead of building it from scratch

• Lesson: If someone your audience already trusts likes you, shout it from the rooftops

Check out the full post here

Weekly challenge: Build Psychological Ads in Under 60 Minutes

Create 3 static ads to test new angles for your best sellers, each built to crush a different barrier.

Here’s your 60-min blueprint:
✅ Ad #1 (Price Doubt) → Use price anchoring or “Was $X, Now $Y”
✅ Ad #2 (Product Relevance) → Target a niche directly (“Only for coffee nerds”)
✅ Ad #3 (Trust Gap) → Borrow authority from an influencer, award, or feature

Pro tip: If you haven’t got the budget for a £150m design agency, hand these prompts to DesignPickle and get a steady flow of psychological ads to test without lifting a finger. Or you can use Canva to spin these up fast.

Ecom trend: Sleep patches

Sleep patches are blowing up…and they’re not just for insomniacs. These sleep patches are wearable patches infused with melatonin and calming ingredients, absorbed slowly through the skin. This means no middle-of-the-night melatonin crash

The top-selling sleep patch on Amazon pulls $275K/month, and these patches have pulled in 60M+ TikTok posts… thanks to the “sleepmaxing” trend.

How to jump in if you’re in the lifestyle niche:

• Add sleep-related upsells

• Bundle sleep patches with masks or calming tea

• Use UGC of “night routines” to ride TikTok’s sleepmaxxing hashtag

Plus, you already know that Amazon is a valid sales channel for these, so why not test these with Amazon influencers using Levanta?

Improve ROAS Before October’s Prime Day

Your Q4 budget is likely set. Now it’s time to make it work harder.

Now’s the time to reallocate part of your Amazon ad budget. The Affiliate Shift Calculator models how affiliate marketing can improve ROAS without raising total ad spend.

Built for $5M+ sellers, our calculator delivers a custom forecast based on your data. Don’t wait, start preparing now for Q4 and Amazon’s upcoming Prime Day.

See Your Affiliate ROAS Potential

The best part? Sleep products are repeat buys — every night is another marketing opportunity.

That’s it Sellify Club. While you’re here, please let me know what I can do to improve this newsletter.

Cheers, Ada

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