Bing just shipped AI visibility tracking before Google

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Happy Monday, 10,000+ Shopify rockstars!

Ada here, with your weekly dose of ecommerce insights designed to boost your store's sales by at least 1% this week.

Here is what is inside today's edition:

Industry: Bing beats Google to AI citation tracking
Growth Hack: Use niche subreddits to write ad copy
Weekly Challenge: Take 10 minutes to find ad copy
Trend: Cayenne Pepper Supplements and the Capsaicin Health wave.

Let's get into it.

Industry: Bing beats Google to AI citation tracking

Microsoft just gave Shopify merchants something Google still hasn’t: a way to measure how often AI cites your store.

Bing Webmaster Tools now shows your AI Citation Share…essentially, what percentage of AI-generated answers mention your site for a given query. So if someone asks Bing AI or Microsoft Copilot for “best protein powder for runners” and your store gets 3 out of 10 citations, you’ll see a 30% share.

This matters because Bing is the second most visited search engine in the world with 3.11billion monthly visits…one place behind ChatGPT - the 4th most visited website, thanks to AI search becoming a top discovery channel for ecommerce.

Shoppers are increasingly asking AI tools what to buy instead of browsing Google manually. If your store isn’t getting cited, you’re invisible in that buying journey.

You must now start treating AI visibility like SEO. Optimize product pages with clear titles, detailed descriptions, comparison-friendly copy, FAQs, and strong schema markup… because the stores AI understands best are the ones it recommends most.

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Growth Hack: Read niche subreddits before you write your next ad

Want better ads, funnels, and products? Stop guessing.

One of the easiest growth hacks is hiding in plain sight: category-specific Reddit communities (like r/over30s skincare for example).

That’s where customers talk brutally honestly about what they hate, what they’ve already tried, and what would actually make them buy.

You’ll find gold like:

• Pain points they keep repeating

• Competitor weaknesses they’re frustrated with

• Exact phrases they use to describe their problems

• Objections stopping them from purchasing

Think of it as free customer research happening 24/7.

Weekly Challenge: 10-Minute Reddit Research Sprint

This week, spend just 10 minutes inside a subreddit where your ideal customers hang out.

Step 1 (5 mins): Search for your product category + words like best, recommendation, problem, or alternative on Reddit.

Step 2 (5 mins): Write down:

• 1 frustration customers keep repeating

• 1 phrase they use word-for-word

• 1 objection stopping them from buying

Goal: Use at least one insight in your next ad, email, or product page. The best copy rarely comes from brainstorming… it comes straight from your customers.

Trend: Cayenne Pepper Supplements

Cayenne pepper supplements are capsules or drops made from cayenne chili peppers, and they have quietly become one of the fastest-moving products in the wellness space right now.

One popular product on Amazon racked up over 16,500 sales in a single month, generating around $520,000 in revenue. The broader capsaicin market is currently worth $308 million and is projected to reach $460 million by 2032.

The buyer here is someone actively moving away from synthetic supplements toward plant-based alternatives, which makes them research-driven, brand-loyal once they find something they trust, and willing to spend more for quality and transparency.

How you can tap into this trend:

1. Lead with ingredient transparency. This buyer reads labels and researches before purchasing. Product descriptions and content that clearly explain what is in the supplement, where it comes from, and how it is formulated convert better than generic wellness claims. Clean ingredient lists and honest sourcing details build the trust that closes the sale.

2. Bundle around a wellness routine. Cayenne pepper supplements rarely sit alone in a health-conscious buyer's routine. Pairing them with complementary products like turmeric, digestive enzymes, or apple cider vinegar into a themed bundle lifts average order value and positions your store as a destination rather than a single product stop.

3. Target the natural alternatives audience. The consumer driving this trend is actively replacing synthetic products with plant-based ones. If your store serves the wellness, supplements, or functional food space, ad creative that speaks to the "natural alternative" angle, without making specific medical claims, is the framing that resonates most with this buyer right now.

Till next Monday,
 Ada