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- 67 Days to Black Friday... got a plan?
67 Days to Black Friday... got a plan?
also featuring a trending $333K/mo Q4 product
Ada at Sellify
September 22, 2025
In partnership with
Happy Monday to 9,684 ecom sharp shooters! Ada here with a little reminder: we’re just 67 days away from Black Friday.
This means that if you haven’t started prepping your logistics, emails, and offers yet…this is the week to start. Today’s edition is laser-focused on helping you avoid the usual Q4 chaos and actually enjoy your turkey dinner without stressing about fulfillment.
Here’s what’s inside today’s prep guide:
Q4 rising trend: Pistachio perfume
Can Amazon save your Q4 logistics?
Growth Hack: get your email marketing Q4-ready
Challenge: fix your open rates this week
Trending Product: Pistachio Perfume
Pistachio perfumes will likely blow up holiday season, thanks to TikTok, which saw one viral video bring in 4.3M views + 330K likes. One Amazon bestseller makes $333K/month revenue from this product alone.
This trend is likely because perfume layering + fragrance dupes are lowering the barrier for indie brands.
How to ride this trend:
Dupe strategy → Offer affordable versions of pistachio blends
Offer perfume layering kits e.g pistachio + complementary scents
UGC campaigns → TikTok thrives on “first-reaction” content. Seed samples with micro-influencers (find them with Stack Influence) and watch it spread.
Turn creators into your profit center: They buy, try, and share authentic UGC that boosts PDPs, ads, and retention - no influencer fees, just product fueling growth across Shopify and beyond.
Stack Influence helps Shopify brands scale with real orders, unlimited licensed UGC, and ad-ready creator content. Automate outreach, fulfilment, and reporting while lowering CAC, boosting AOV, and saving 100s of hours. Sign up now and save 10%.
Industry: Can Amazon save your Q4 logistics?
Here’s the nightmare scenario: it’s Cyber Monday, your ad campaigns are crushing it, customers are ordering in droves… and your 3PL can’t keep up. Orders back up, deliveries get delayed, and suddenly, angry DMs start flooding in.
Amazon’s latest update positions its fulfilment offerings as an ideal solution, especially in Q4.
The big moves:
Global Warehousing & Distribution (GWD): Store bulk inventory near your factory at low cost, then drip-feed into destination countries when demand spikes.
AI-powered customs clearance: Filling forms used to take days. Now Amazon’s AI pre-fills, reuses data, and flags mistakes.
Multi-Channel Fulfillment (MCF): Amazon will fulfill orders from Shopify, Walmart, and SHEIN alongside its own marketplace.
Why this matters for Black Friday:
You need speed and reliability. Amazon delivered 9 billion items same-day or next-day last year.
You need backup plans. Even if you don’t want to rely 100% on Amazon, it may be worth using their logistics as a safety net in case your main 3PL cracks under Q4 demand.
👉 Bottom line: If you expect order spikes this Black Friday, it might be smart to set up Amazon MCF as your “Plan B” fulfillment channel now…before the chaos hits.
Growth Hack: Get Your Emails Ready for Q4
Q4 is email season. If you’re not planning now, you’re leaving money on the table. Came across this heavyweight playbook from Chase Dimond, a $200M email marketer who I have a lot of respect for (Right click + Save)
Promote your bestsellers first → Highlight the 2–3 products top products
Turn your P.S into a CTA
Fix your open rates
Resend your winners → Resend best-performing emails to non-openers
Use lead magnets
Talk to customers more → Surveys, polls, and simple “what are you shopping for this year?” emails build engagement before you start selling hard.
Think of Q4 emails as your “always-on sales team.” They work while you sleep.
You’re invited to the world’s largest email marketing conference.
Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.
What you can expect:
Keynote Speakers: Nicole Kidman, Amy Porterfield & more!
The latest digital trends in email marketing & how to increase performance.
Networking opportunities - each day!
Dj’s, dance contests (judged by Lance Bass, yes for real), breaking world records & MORE!
Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!
Weekly Challenge: Fix Your Open Rates
This week’s 60-minute challenge:
Segment your list
Test curiosity-inducing, personalized subject lines
Send to engaged subs only
You’ll likely squeeze an extra 3–5% in opens, which compounds into extra revenue across Q4.
If you’re running out of time and finding your emails still ending up in Spam folders, use a tool like InboxAlly make sure your emails go to customers primary inboxes, not Spam. InboxAlly increases your email deliverability by training ISPs to recognize your emails as wanted, reducing the chances of them ending up in the Spam folder.
Here’s a case study that shows how a digital marketer uses InboxAlly to avoid the Spam folder.
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P.S Not sure whether your emails make it into primary inboxes? Test them with spam checker.
That’s a wrap for this week’s edition
Quick question: Would you trust Amazon with all your logistics, even for non-Amazon channels…or is that too much power in one company’s hands?
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Till next Monday,
Ada
